Najla Abdala Email & Phone Number

United States

Summer SchoolAlgebra 1

Temecula, Ca

Vista, Ca

• Responsible for growing customer base by generating new business revenue within new and existing business accounts. • Maintain relationships in order to renew existing customers and exceed revenue objectives. • Understand customer's demands, plan how to meet these demands, and generate sales as a result.• Establish pricing strategy.• Manages client relationship and communications.

• Responsible for growing customer base by generating new business revenue within new accounts. • Maintain relationships in order to renew existing customers and exceed revenue objectives. • Understand customer's needs, and suggest strategies to achieve them. • Manages client relationship and communications.

-• Act as primary liaison between internal teams and sales force in the launch of new products and coordination of current product lines. • Provide leadership in product core teams and R&D meetings. Participate in the definition of product roadmaps• Oversee product development projects and launch. Manage product life cycle.• Conduct market and competitive analysis.• Create business plan and monitor its evolution.• Work close to marketing communications in branding and campaign creations. Monitors market budget generated from sales. • Communicate and reinforce brand value proposition and product marketing strategies to sales force.• Create, maintain and communicate customer forecast to cross-functional groups, including Sales, Supply Chain, Marketing, Product Management and Finance. • Follow up forecast with production. Monitors production requirements for especial marketing campaigns.• Monitor distributor inventory. Coordinate distributor product allocation to different customers. • Responsible for monitoring sales quotas and revenue recognition in international markets.• Make executive presentations, provide financial analysis and modeling as needed.

• Efficiently managed a territory that used to be covered by two account executives – Western region (US), Canada and Mexico.• Inventory Management: responsible for reducing 75% of inventory in company’s warehouse• Perform product forecast and demand planning, assuring that forecasting tool is update.• Work with Supply Chain to achieve production and on-time delivery goals.• Answer customer inquiries regarding products and price, providing formal quotations.• Negotiate changes with customers during production delays, avoiding product shortages and increasing customer satisfaction.

• Start-up company: generated business plan, created and maintained all internal documents and processes for sales and marketing.• Marketing management: create marketing materials, select vendors, negotiate contracts.• Trade-show management: monitors leads.• Perform business modeling and financial analysis.• Responsible for demand planning and product forecast.• Lead team of 2 sales people and 2-3 consultants.

Development of pre-sales support activities for e-business, ERP and CRM: process assessment, proposal development (project timeline, staffing, and pricing). Responsible for company presentations during trade shows.SAP R/3 Implementation and Training: Sales and Material Management modules. Participated in projects in various industries: Pharmaceutical, Manufacturing, Aerospace, Retail, Telecommunications.Also have experience as Associate Program Manager, developing support activities such as Staffing, Change Management, and Control of Changes in a large Telecommunications Project in Brazil (CRM).

Expertise: Materials Management / Sales and Distribution/ RetailDevelopment of training materials: SAP MM Academy instructor. SAP R/3 implementation: Manufacturing, Retail, and Pharmaceutical industries

Sales Process Coordination (order receipt, availability check, delivery coordination, Forecasting)Marketing reports: Market Share, Market Strategies. Price Index/ Variation Report, Follow up the development of new products with Design Engineer and customers.Vendor selection for promotional and trade show materials.

Development of marketing strategies and sales support activities for toy and video games distributors in South America.Follow up advertisement and promotional materials; coordinate translation of manuals and collateral.Cost and pricing analysis.

Master'S Degree, Secondary Education And Teaching

Mba, Management

Certification, Marketing

Graduate Certificate, Business

Bs Sc, Economics

Economics, Research

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services