Founder and director of the newly crowd-sourced list of Black artists, producers and Black owned labels on digital music streaming platforms.

I effectively use our Global systems and tools to plan, optimise and book airtime plans for agency Group M and DanPub clients. By using Global Brands such as Capital, LBC and Heart, this helps to help grow commercial revenue.

I was an active committee member on the University Radio Bath, as Head of Marketing and Advertising. I am solely responsible for managing all aspects of URB’s marketing including: all social media handles and channels, digital and online platforms and campaigns, coordinating partnerships, URB led events and on-campus presence.• To increase the level of internal and external awareness of URB through; coordinating partnerships with local businesses and media platforms, through creative and mutual marketing campaigns, as well as through physical marketing campaigns.• Designing social media strategies, to hit our marketing targets, through managing, creating and publishing high quality original content, through our relevant social media platforms. • To increase the level of engagement and number of followers and likes across all social media platforms. • To create, drive and land campaigns, particularly over key calendar months.• To design and manage URB led public events• Coordinating and sourcing opportunities for festival and musical press passes.• Improving listenership through conducting radio market research

• From 2014 - 2015, I co-hosted a weekly 'Genre Clash' show, playing my favourite underground electronic songs back to back with my co-hosts songs from the Indie/Rock genre. Listeners would tweet in their favourite song after every 2 songs from each genre were played, to determine the winner of each week's show.• From 2015 - 2018, I presented my own weekly show 'In the Mix with Niks' whereby I would invite special guests for an in-depth interview to discuss their journey as a DJ/artist/producer, relevant and topical issues in the underground electronic scene, to conclude with a live guest mix. Special guests included Shadow Child. This won a South-West regional media award for the 'Best Specialist Show' in 2018.

•Create adverts, jingles and images, on a regular basis, to ensure that URB’s sound is fresh.•Edit audio and visual footage, for the purpose of videos and podcasts.•Work with the marketing team to create relevant adverts, tailored for events.•Liaison with producers and presenters, to create fresh, new adverts, tailored to their show.•Create a range of scripts for voice over actors.•Create and manage the marketing and sound team of 2015 – 2016.•Manage national and international press coverage•Training others in the usage of Adobe Audition CC. •Attend weekly committees, and the responsibilities that entails.

• Helping to drive and generate leads through the creation of content and collateral for Microsoft Services Sales Executives. • Working with Digital Architects, Chief Technology Officers and Sales Executives to drive the Microsoft Services ‘Social Selling Plan’, delivering and positioning the Microsoft Services narrative.• Assisting Microsoft Services Sales Executives and Managers to drive and land propositions through the creation of customer-ready content.• Working with internal, external and 3rd party agencies to create and design content including Webinars, blog posts, digital transformation reports, publications, infographics and videos.• Assisting with the management and organisation of Microsoft Services events such as Future Decoded and Digital Transformation Initiatives

•Planning and delivering internal and external communications to promote the traineeship to the wider Microsoft community and external partners. To raise awareness and increase the presence of the traineeship, whilst recruiting volunteers and mentors•Organisation and management of events including the Graduation celebration event•Designing visual content (videos, banners, invitations and email templates) to use as collateral for social, events, emails and communications content•Working with the PR and social team, to drive external awareness and publish press releases for events

•Assist companies and brands in social media strategies by; using relevant market trends, analysing their existing social media presence, understanding what content will appeal to their audience and social planning.•Provide strategic approaches for companies and brands by; briefing them on their unique challenges, creating workshops and presentations and reviewing new strategies.•Assist companies and brands with content strategies by; creating and designing web content in a consistent tone, creating efficient content delivery and developing a voice for conversational platforms.•Assist with managing our community and projects; both nationally and internationally.

•Contemporary Dancer at Trinity Laban Conservatoire of Music & Dance (1997 to 2014) •Trinity Laban Conservatoire of Music & Dance: Arts Ambassador (2013 to 2014) •Trinity Laban Conservatoire of Music & Dance: Youth Dance Company (2012 to 2014)