Nakul Patel Email & Phone Number

Watford, GB

London, United Kingdom

• I'm part of the Digital Transformation Practice for the Energy and Utilities sector, focusing on driving sustainable growth for clients through digital expertise and innovation. I have a successfully delivered projects.
• Lead and contribute to digital engagements, applying both functional and industry… Show more I'm part of the Digital Transformation Practice for the Energy and Utilities sector, focusing on driving sustainable growth.
• Lead and contribute to digital engagements, applying both functional and industry knowledge to drive sustainable outcomes for clients
• Build and manage client relationships at every level to drive new opportunities for value creation
• Business development, identifying, supporting, and managing opportunities to help build the digital practice and extend the Infosys Consulting footprint
• Work with cross-functional client teams to perform project work and identify improvement options

London, United Kingdom

• Use my experience in digital for contributing to program level initiatives.
• Manage steering, governance, communication and expectation surrounding the Digital Transformation Program to ensure cross-programme alignment on release features, sequencing and forward planning.
• Build detailed project plans, release plans, issues and risk plans, proactively identifying interdependencies.
• Create change management plans and escalation management processes. Provide real-time updates on… Show more
• Create change management plans and escalation management processes. Provide real-time updates on timing, productivity, velocity etc. via a dedicated program dashboard.
• Proactively support and build our agile capabilities/organisation among the product teams and in partnership with technical delivery teams.

London, United Kingdom

• Advise clients to develop marketing strategy to generate measurable business benefit from all forms of digital activities (web / email / mobile / social)
• Deploy best practice measurement solutions to analytics framework using sound understanding of methodologies, techniques and technology.
• Build Data Models – Forecasting (regression) to predict future trends, Life Time Value to understand customer loyalty, Marketing Channel Attribution to measure Return on Investment.
• … Show more
• Transform digital data into insightful, clear, concise and actionable recommendations.
• Raise the spectre of digital measurement within client organisations and help them understand the role of data in world of marketing and commerce for driving positive outcomes.

London, United Kingdom

• Conceptually design an analytics solution and manage the account setup, configuration and implementation as per client brief.
• Produce valuable Insights based on marketing campaign and website behavioural analysis using tools like - Google Analytics, Omniture, Coremetrics, and Webtrends.
• Design and develop client facing dashboards using Excel to aggregate data from multiple data sources (online/offline)
• Weekly and monthly reporting on KPI’s (traffic/downloads/sales) generated… Show more
• Weekly and monthly reporting on KPI’s (traffic/downloads/sales) generated on client website.
• Design and present analytics findings on user experience and site navigation to key client stakeholders and internal Razorfish teams.

London, United Kingdom

• Acting as a consultant/expert to Sky Player and Songs team to advise on the e-marketing activities for achieving the ROI targets.
• Implementing the ECRM program which involved maintaining mailings schedule, managing data extract, evaluation of creative, testing and sign-off for deployment, dashboard reporting, performance analysis and providing.
• Management of relationships with email broadcast and design agencies for writing creative briefs, landing page builds… Show more
• Management of relationships with email broadcast and design agencies for writing creative briefs, landing page builds, negotiating costs and proactive idea generation.
• Liaison with internal legal and brand teams to sign-off the automated process for Acquisiton, Retention and Winback mailings as per company guidelines and policies.
• Supporting the Head of Marketing to develop the ECRM strategy, forecasting annual spend and presenting updates to senior management. Show less

London, United Kingdom

• ECRM – Newsletters & Mailings
• Leading the eCRM operations and setting up the process for executing internal and external e-marketing campaigns.
• Full accountability for all the newsletters / mailings created without errors and tested on quality assessment to conform to web standards and ensure it does not get blacklisted or spam filtered by major email providers.
• Responsible for managing the newsletter schedule through email distribution platform (PeopleSoft) for accurate… Show more ECRM – Newsletters & Mailings
• Responsible for managing the newsletter schedule through email distribution platform (PeopleSoft) for accurate delivery.
• Building marketing mailings to the client’s code standard to ensure best reach for all manner of email operating systems whereby driving traffic from newsletters / mailings to the client’s website.

Watford, United Kingdom

• SEM - Managing online marketing activity using pay-per-click and search engine optimization on various search engines (Google, Overture, Miva & Mirago). Monitoring traffic levels of website using online tracking tools.
• SEM - Managing online marketing activity using pay-per-click and search engine optimization on various search engines (Google, Overture, Miva & Mirago). Monitoring traffic levels of website using online tracking tools.
• ECRM - Working with an agency (Broadsystem) to analyse, profile and segment registered user base. Managing delivery of email content (Text & HTML) to eCRM agency from in-house editorial / commercial team. Proof-reading.
• Regional Marketing - Implementing and maintaining Waterscape.com brand presence across the British Waterways network (identifying key media, costing, design & production of branded materials, liaison with regional.
• Events - Project-managing Waterscape.com presence at national & regional events. Briefing design and graphic agencies for stand building, branding and creating point of sale materials. Arranging for corporate.
• Reporting and Analysis - Compiling weekly reporting on key marketing metrics, including site traffic & CRM performance. Maintaining the marketing and promotions activity calendar. Raising purchase orders and processing.

London, United Kingdom

• Worked cross functionality to create and sell advertising packages for Loot (online & offline)
• Developing new business by sourcing leads from competitor’s publications and generating revenue.
• Selling advertisements within special projects like Christmas, Holidays and Students Features.
• Assisting in the planning and preparation of marketing materials like media pack, rate cards.
• Attending and contribute to regular sales meetings.
• Liaising with other departments like… Show more

London, United Kingdom

• Planning an effective marketing calendar for the website portal (clickwalla.com) and the business publication (Asian Business Directory) as per the company’s strategy, focus and budget.
• Implementing marketing initiatives using email newsletters banner/button advertising on affiliated partner websites for targeting the consumers.
• Increasing website rankings and search results via online marketing tools like search engine optimisation and pay per click advertising.
• Using online… Show more
• Using online advertising programs like Google Adwords, Content match & Keyword assistant on Overture.
• Monitoring and analyzing the performance on various advertising campaigns using software like Web Trends, Marketing Console and Conversion Tracking.