I'm part of the Digital Transformation Practice for the Energy and Utilities sector, focusing on driving sustainable growth for clients through digital expertise and innovation. I have a successfully delivered projects in Product Management, Data Analytics, Optimization, Personalisation, E-commerce transformation (web/mobile), IT workspace, Digital Marketing & CRM.My responsibilities include:• Lead and contribute to digital engagements, applying both functional and industry… Show more I'm part of the Digital Transformation Practice for the Energy and Utilities sector, focusing on driving sustainable growth for clients through digital expertise and innovation. I have a successfully delivered projects in Product Management, Data Analytics, Optimization, Personalisation, E-commerce transformation (web/mobile), IT workspace, Digital Marketing & CRM.My responsibilities include:• Lead and contribute to digital engagements, applying both functional and industry knowledge to drive sustainable outcomes for clients• Build and manage client relationships at every level to drive new opportunities for value creation• Business development, identifying, supporting, and managing opportunities to help build the digital practice and extend the Infosys Consulting footprint• Work with cross-functional client teams to perform project work and identify improvement options• Actively seek to contribute to firm-building activities, including recruitment, community-building, and asset development• Help shape a growing and evolving Digital team by developing my expertise and sharing my experiences as a digital ‘leader’ Show less

• Use my experience in digital for contributing to program level initiatives.• Manage steering, governance, communication and expectation surrounding the Digital Transformation Program to ensure cross-programme alignment on release features, sequencing and forward planning.• Build detailed project plans, release plans, issues and risk plans, proactively identifying interdependencies.• Create change management plans and escalation management processes. Provide real-time updates on… Show more • Use my experience in digital for contributing to program level initiatives.• Manage steering, governance, communication and expectation surrounding the Digital Transformation Program to ensure cross-programme alignment on release features, sequencing and forward planning.• Build detailed project plans, release plans, issues and risk plans, proactively identifying interdependencies.• Create change management plans and escalation management processes. Provide real-time updates on timing, productivity, velocity etc. via a dedicated program dashboard.• Proactively support and build our agile capabilities/organisation among the product teams and in partnership with technical delivery teams.• Creating the required project management related documents needed. Show less

• Advise clients to develop marketing strategy to generate measurable business benefit from all forms of digital activities (web / email / mobile / social)• Deploy best practice measurement solutions to analytics framework using sound understanding of methodologies, techniques and technology.• Build Data Models – Forecasting (regression) to predict future trends, Life Time Value to understand customer loyalty, Marketing Channel Attribution to measure Return on Investment. •… Show more • Advise clients to develop marketing strategy to generate measurable business benefit from all forms of digital activities (web / email / mobile / social)• Deploy best practice measurement solutions to analytics framework using sound understanding of methodologies, techniques and technology.• Build Data Models – Forecasting (regression) to predict future trends, Life Time Value to understand customer loyalty, Marketing Channel Attribution to measure Return on Investment. • Transform digital data into insightful, clear, concise and actionable recommendations. • Raise the spectre of digital measurement within client organisations and help them understand the role of data in world of marketing and commerce for driving positive outcomes.• Deliver high level analytics projects to brief, on time and to budget consistently of the highest possible quality.• Create a strong working relationship with clients and colleagues to deliver outstanding results. Show less

• Conceptually design an analytics solution and manage the account setup, configuration and implementation as per client brief.• Produce valuable Insights based on marketing campaign and website behavioural analysis using tools like - Google Analytics, Omniture, Coremetrics, and Webtrends. • Design and develop client facing dashboards using Excel to aggregate data from multiple data sources (online/offline)• Weekly and monthly reporting on KPI’s (traffic/downloads/sales) generated… Show more • Conceptually design an analytics solution and manage the account setup, configuration and implementation as per client brief.• Produce valuable Insights based on marketing campaign and website behavioural analysis using tools like - Google Analytics, Omniture, Coremetrics, and Webtrends. • Design and develop client facing dashboards using Excel to aggregate data from multiple data sources (online/offline)• Weekly and monthly reporting on KPI’s (traffic/downloads/sales) generated on client website.• Design and present analytics findings on user experience and site navigation to key client stakeholders and internal Razorfish teams.• Reconcile reporting discrepancies between Ad serving platforms like Microsoft Atlas or DoubleClick and Site Analytics tools and provide recommendations based on findings. • Create and Audit tracking tags for web analytics vendors and ad serving platforms.• A/B Testing using online resources and understanding tagging methodology for major vendors.• Leverage Statistical techniques to build predictive models of performance using SPSS. • Co-ordinate with project teams to complete functional, product and development work. • Create process documentation and suggest workflow improvement for client initiatives. • Provide Training for key client stakeholders and internal Razorfish teams on Site Analytics software. Show less

• Acting as a consultant/expert to Sky Player and Songs team to advise on the e-marketing activities for achieving the ROI targets.• Implementing the ECRM program which involved maintaining mailings schedule, managing data extract, evaluation of creative, testing and sign-off for deployment, dashboard reporting, performance analysis and providing recommendations. • Management of relationships with email broadcast and design agencies for writing creative briefs, landing page builds… Show more • Acting as a consultant/expert to Sky Player and Songs team to advise on the e-marketing activities for achieving the ROI targets.• Implementing the ECRM program which involved maintaining mailings schedule, managing data extract, evaluation of creative, testing and sign-off for deployment, dashboard reporting, performance analysis and providing recommendations. • Management of relationships with email broadcast and design agencies for writing creative briefs, landing page builds, negotiating costs and proactive idea generation.• Liaison with internal legal and brand teams to sign-off the automated process for Acquisiton, Retention and Winback mailings as per company guidelines and policies. • Supporting the Head of Marketing to develop the ECRM strategy, forecasting annual spend and presenting updates to senior management. Show less

ECRM – Newsletters & Mailings• Leading the eCRM operations and setting up the process for executing internal and external e-marketing campaigns. • Full accountability for all the newsletters / mailings created without errors and tested on quality assessment to conform to web standards and ensure it does not get blacklisted or spam filtered by major email providers. • Responsible for managing the newsletter schedule through email distribution platform (PeopleSoft) for accurate… Show more ECRM – Newsletters & Mailings• Leading the eCRM operations and setting up the process for executing internal and external e-marketing campaigns. • Full accountability for all the newsletters / mailings created without errors and tested on quality assessment to conform to web standards and ensure it does not get blacklisted or spam filtered by major email providers. • Responsible for managing the newsletter schedule through email distribution platform (PeopleSoft) for accurate delivery. • Building marketing mailings to the client’s code standard to ensure best reach for all manner of email operating systems whereby driving traffic from newsletters / mailings to the client’s website.• Reporting on newsletters/mailings analysis with the relevant KPI's metrics (monthly breakdown by channels showing open%, click%, PV's% in graphical format) using Omniture Site Catalyst software.SEO / SEM – Website Traffic Management• Jointly prepared the annual Search Engine Optimisation strategy and goals for each quarter.• Full accountability for optimizing the website content and executing the SEO plan on iVillage.co.uk channels. • Involved in the process of checking keywords, image and heading tags, creating meta titles and descriptions, improving the structure of URL’s, site navigation and link building.• Finding the most relevant Search Keywords on Google Webmasters Tools and sharing with the editorial team for producing highly searched articles.• Generating a growth report showing Y-o-Y progression and performance in natural search traffic for individual channels highlighting the reasons of findings.• Reporting with traffic figures generated by pay per click keywords/campaigns on Google Adwords and maintaining the budget sheet (excess of £150K) showing monthly spend on various keywords/campaigns. • Understanding important metrics – Budget, Cost per page, Cost per click, Click thorough rate and bidding on keywords. Show less

• SEM - Managing online marketing activity using pay-per-click and search engine optimization on various search engines (Google, Overture, Miva & Mirago). Monitoring traffic levels of website using online tracking tools (Webtrends, Netratings) and adjusting media plans in order to hit monthly cost-per-visit targets. Working with search marketing agency to optimise campaign spends against cost-effective keyword combinations and rotating / refreshing creative for each search engine. Planning and… Show more • SEM - Managing online marketing activity using pay-per-click and search engine optimization on various search engines (Google, Overture, Miva & Mirago). Monitoring traffic levels of website using online tracking tools (Webtrends, Netratings) and adjusting media plans in order to hit monthly cost-per-visit targets. Working with search marketing agency to optimise campaign spends against cost-effective keyword combinations and rotating / refreshing creative for each search engine. Planning and implementing reciprocal link-building activity with other websites.• ECRM - Working with an agency (Broadsystem) to analyse, profile and segment registered user base. Managing delivery of email content (Text & HTML) to eCRM agency from in-house editorial / commercial team. Proof-reading and authorising transmission of weekly emails. • Regional Marketing - Implementing and maintaining Waterscape.com brand presence across the British Waterways network (identifying key media, costing, design & production of branded materials, liaison with regional marketing managers) in order to raise awareness / usage amongst waterway visitors. • Events - Project-managing Waterscape.com presence at national & regional events. Briefing design and graphic agencies for stand building, branding and creating point of sale materials. Arranging for corporate merchandise and liaising with events management company for hiring temporary staff for shows / exhibitions. • Reporting and Analysis - Compiling weekly reporting on key marketing metrics, including site traffic & CRM performance. Maintaining the marketing and promotions activity calendar. Raising purchase orders and processing invoices for marketing expenditure. Compiling monthly check of actual expenditure vs. forecast. Show less

• Worked cross functionality to create and sell advertising packages for Loot (online & offline)• Developing new business by sourcing leads from competitor’s publications and generating revenue.• Selling advertisements within special projects like Christmas, Holidays and Students Features.• Assisting in the planning and preparation of marketing materials like media pack, rate cards. • Attending and contribute to regular sales meetings.• Liaising with other departments like… Show more • Worked cross functionality to create and sell advertising packages for Loot (online & offline)• Developing new business by sourcing leads from competitor’s publications and generating revenue.• Selling advertisements within special projects like Christmas, Holidays and Students Features.• Assisting in the planning and preparation of marketing materials like media pack, rate cards. • Attending and contribute to regular sales meetings.• Liaising with other departments like Production, Customer Service and Finance where necessary. Show less

• Planning an effective marketing calendar for the website portal (clickwalla.com) and the business publication (Asian Business Directory) as per the company’s strategy, focus and budget. • Implementing marketing initiatives using email newsletters banner/button advertising on affiliated partner websites for targeting the consumers.• Increasing website rankings and search results via online marketing tools like search engine optimisation and pay per click advertising.• Using online… Show more • Planning an effective marketing calendar for the website portal (clickwalla.com) and the business publication (Asian Business Directory) as per the company’s strategy, focus and budget. • Implementing marketing initiatives using email newsletters banner/button advertising on affiliated partner websites for targeting the consumers.• Increasing website rankings and search results via online marketing tools like search engine optimisation and pay per click advertising.• Using online advertising programs like Google Adwords, Content match & Keyword assistant on Overture. • Monitoring and analyzing the performance on various advertising campaigns using software like Web Trends, Marketing Console and Conversion Tracking.• Running competitions and promotions on the website for increasing traffic and the registered users.• Conducting marketing campaigns via advertising mediums like TV, Radio and Press for targeting the Corporate and SME businesses. • Organising company presence at exhibitions and seminars across the country promoting services and building a consumer database via data capturing exercises.• Liaising with the PR agency for promoting both the online and offline brands via the trade and consumer press. • Managing the direct mailing activities using postcards, scratch cards and flyers for targeting a specific audience. Show less