Digital marketing strategy: Define, develop, and execute quarterly and annual marketing plans aligning with overall business objectives.Content strategy and content creation: Devise and implement content marketing strategy, content calendar, and social media content plan; accordingly write, proofread, and regularly update website content, blogs, case studies, success stories, whitepapers, creative presentations, reports, kitted assets, and customized collaterals.Marketing automation: Manage the marketing automation platform (MAP) and ensure its smooth operation.SEO (Search Engine Optimization): Develop and deploy online marketing plans with effective SEO, social media, and video campaign strategies. Write optimized search engine content. Conduct regular SEO audits and accordingly plan changes. Marketing analytics and KPI development: Track key performance indicators to measure campaign success, content effectiveness, social media campaigns, website traffic monitoring & optimization, and content regularity.Budget management: Ensure efficient budget management while ensuring maximum return on investment for marketing initiatives.Digital advertising and email campaigns: Execute LinkedIn and Google ad campaigns for brand awareness, lead generation, and hiring. Implement email marketing campaigns ensuring higher open rates and click-throughs.Social Media Marketing (SMM) strategy and management: Define goals, audience, and platforms to target. Accordingly, create engaging content to maximize social media impact for business and employer branding.Market research: Conduct primary and secondary research to understand customer needs, industry, and market trends. Communication & collaboration: Collaborate with cross-functional teams to develop and implement strategies for effective communication both internally and externally for uniform brand messaging.Content Management Systems (CMS): Used, monitored, and maintained Drupal, HubSpot, and WordPress.

Key Responsibilities - • Strategy formulation for month-on-month marketing activities and content• Define, create, monitor, and evaluate digital marketing campaigns • Create and monitor email campaigns using specific tools like Vertical Response and MailChimp• Content writing for blogs and marketing collaterals such as customer success stories, whitepapers, webinars, podcasts, presentations, etc.• Writing content for the Opcito website, monitoring the content on the website, analyzing the traffic using platforms like Google Analytics, modifying the content to make it SEO friendly by using tools such as Google Keyword Planner, Google Search Console, and SEMrush• Explore technology and business partnership avenues for Opcito

• Conducted extensive research on the global cloud and storage market to identify trends and opportunities for business growth.• Managed and executed successful email campaigns based on market dynamics, significantly increasing lead generation.• Administered website updates, SEO strategies, and social media platforms to enhance brand awareness and drive traffic to the company's website.

• Conducted market research to determine SBI's market share in various operational areas.• Developed and executed primary research projects to collect and analyze relevant data.• Provided actionable insights and recommendations based on data analysis findings.