I am tasked with developing and implementing comprehensive marketing strategies to enhance demand and contribute to revenue growth. My responsibilities include spearheading brand strategy initiatives, leading business communication campaigns, and expanding our network across various channels. I manage the development of thought leadership content and direct public relations strategies to bolster the organization's image and reputation, ensuring alignment with our core values and business goals.In this role, I:1- Oversee marketing and communications activities, including sales enablement, content creation, demand generation, event management, and digital marketing.2- Craft and execute data-driven online marketing campaigns to increase brand awareness and capitalize on marketing opportunities in the US.3- Develop strategies for sustained brand engagement through partnerships, social media, and other marketing channels.4- Achieve measurable results in brand positioning and online campaign effectiveness.5- Maintain and enhance press relationships for extensive business coverage.6- Serve as the primary liaison with agencies and partners.7- Manage budgets, ensuring effective allocation of resources for maximum ROI.My expertise covers digital marketing tactics, TOFU, MOFU, BOFU strategies, and I am skilled in networking with industry leaders and maintaining strong client relationships. I am self-motivated, results-oriented, and committed to driving success.

I generated progress reports to share with the clients and higher-ups within the organization, stayed on top of accounts, making sure they were receiving services that are within their budget and meeting their needs. I met regularly with other members of the team to discuss progress and find new ways to improve business, identified upsell, cross-sell, and renewal opportunities and communicated with the sales team regularly.

I acted as an internal consultant to enable and inform effective standards, processes, and controls; reviewed errors and customer complaints to identify trends/training needs, supported technology partners to drive system improvements and the resolution of defects & incidents. I provided knowledge to the team to enable the design of architecture, business processes, technology, and data solutions.

I ensured process transactions were following approved process & procedures, international regulations and within pre-agreed service levels, and assisted the team manager in the administration of the section, including organizing workflow, queue management & query resolution. I reported issues & concerns as soon as possible to seniors/team leaders/managers, in time & with complete information, to prevent or limit possible damage.

Growth PathFeb’13 – Apr’14 as Associate May’14 – Jun’15 as Subject Matter ExpertAug’15 – Aug’17 as Assistant ManagerI managed team issues and process issues/escalations; provided solutions and escalated the same to UK Team for troubleshooting; conducted an unbiased investigation into complaints, taking ownership of each case from start to finish. I performed QC of final deliverables as per contracts requirement; prepared weekly & monthly reports for senior management’s review and provided accurate redress amounts as per guidelines of the Financial Ombudsman Service.