*Developed and managed Meta's Advertising Policies, collaborating with product, sales, legal, and engineering teams to balance business needs with safety, resulting in $500M+ in revenue and significantly reduced business friction by evaluating business needs and market trends, and establishing appropriate lines for business content*Directed policy oversight for Meta's advertising features, overseeing product launches and driving $100M+ in revenue through strategic planning and automated processes which included serving as required approval for any ads-related product launches across the business, consulting product, engineering, sales, and finance teams in the process*Led the creation and implementation of 70%+ of Meta's ad policies, participating in and contributing significantly to annual strategic planning and ensuring successful team alignment and execution*Represented Meta in high-stakes external engagements, including panels, press, and government inquiries, and managed executive-level escalations with key stakeholders including company founders and government staff. *Scaled and led Meta's global advertising policy team, including interim leadership, successfully onboarding a new director and adapting the team to support evolving business needs*Spearheaded central policy oversight for GenAI integration in safety and enforcement across all Meta platforms, ensuring effective use of GenAI for monitoring and policy enforcement*Led policy oversight for integrity aspects of the Meta Verified product, guiding launches and strategic alignment to unlock significant revenue opportunities*Designed and managed dozens of workstreams and processes, ranging from small team initiatives to company-wide projects, impacting policy efficacy, automation in enforcement, and hiring processes, organizing across hundreds of colleagues with projects in this category including designing and serving into years-long planning initiatives to improve efficiency and uphold integrity

*Led the implementation and enforcement of Facebook’s ads policies, designing a system using SQL and Python to measure efficacy and address integrity issues with data-driven solutions*Led the management of organizing competing priorities across cross-functional teams, effectively communicating complex issues to ensure alignment and operational success*Scaled the team by 500% in six months, developing onboarding programs to support successful integration of new hires