- Managed public-facing content and product announcements for lung cancer and immuno-oncology,including written and graphic disease awareness materials across audiences, channels, and modalities- Led communication strategy and execution for Lung Ambition Alliance, a global industry-nonprofitpartnership to eliminate lung cancer as a cause of death. Results: Implemented public and policymaker campaigns to address lung cancer stigma and return to cancer care amid COVID-19; launched @LungAmbition Twitter and led its website redesign (2021).- Oversaw $750K annual budget, manage agency relationships, and coordinate across functions and stakeholders

- Oversaw creation and distribution of content on ASHG annual meeting, journals, education, and advocacy activities across all channels (website, press releases, blog, mass emails, social media). Results: led website redesign and CMS transition from procurement through content revision and migration, launched in early 2020.- Managed marketing of all society programs, from strategy to segmentation to implementation. Results: annual meeting achieved record-breaking attendance of 9,000+ in first year in position. - Developed and maintained Society style guides, brand identity, logo policy, and communication SOPs. Results: implemented organizational rebranding and development of new brand guidelines; oversaw transition to cloud-based email marketing system, including related changes to business practices.- Liaised with and supported activities of 12-member volunteer communications committee. Results: staffed and presented at annual communications workshop, an event drawing 150-200 attendees per year.- Oversaw and implemented all press outreach, including science-based press releases and press room at annual meeting, media to support advocacy activities throughout the year, and announcements of leadership news and awards. Results: placed articles in outlets like Washington Post, LA Times, Orlando Sentinel, Nature News, Wired, and Scientific American.- Moderated and posted daily to ASHG social media platforms (Facebook, Twitter, LinkedIn, Instagram, Trainee Forum). Results: increased Twitter following by 3x, introduced Instagram account, integrated social media into communications and marketing strategy.- Oversaw exhibit booth logistics and materials at two conferences per year, including booth giveaways and handouts across the organization. Results: consolidated all giveaways, resulting in a centralized process, strategy, and economies of scale.- Developed and administered department budget, supervised two staff + one intern. Results: piloted internship program.

- Managed, created, and disseminated information on ASHG annual meeting, society journal, education, policy, and other activities across all ASHG communication platforms (website, press releases, blog, mass emails to members and meeting attendees, social media)- Managed membership marketing (recruitment, retention, engagement), from strategy to segmentation to implementation - Developed and maintained Society style guides, brand identity and guidelines, logo policy, communication SOPs, and strategic communications plan- Managed and supported activities of 12-member volunteer communications committee- Managed press outreach and communication tasks associated with annual meeting, including writing and distributing press releases, coordinating on-site press room, and organizing tweetup- Moderated and posted daily to ASHG social media platforms (Facebook, Twitter, LinkedIn, Google Plus, Instagram, Trainee Forum)- Exhibited at conferences to promote society membership, activities, and annual meeting

- Wrote and edited web content, fact sheets, 47 press releases on infectious disease and biodefense research- Coordinated interviews with scientists, and interfaced with media and university press officials- Developed content for Facebook, Twitter (@NIAIDNews), FlickR, direct email to 65,000+ subscribers- Developed, selected, and organized promotional material for conference booths and scientist lectures- Received Kelly Government Solutions Distinguished Achievement Award (2012)

- Wrote and posted blog entries, tweets (@getinsuredcom), Google+ and Facebook posts on health insurance - Developed social media style guide and standard operating procedure and used it to train new staff

- Outlined, researched, wrote, and edited quarterly SRP Bulletin newsletter - Created communications plan and planned events for Love/Avon Army of Women initiative- Participated in website redesigns and updates for multiple projects- Received Award of Merit for SEER Manual of Operations Group (2010)- Researched and developed evidence-based content for smoking cessation website teen.smokefree.gov and related text messaging program

- Led brainstorming, development, and initiation of a division-level communications plan- Created several topical posters and assisted in writing publications analyses for program reviews- Edited and proofread Quarterly Planet e-newsletter- Synthesized results and implications of 500+ studies into three topical Accomplishments Reports- Researched and compiled database of state-by-state air quality standards and policies

- Managed Tobacco Tribune, a monthly e-newsletter on state and national tobacco policy and news- Drafted and assembled letters to the editor, legislative support letters, and Capitol Hill resources- Updated and maintained various policy-related databases- Reviewed scientific literature on lung hazards and consequences

Assisted with multiple research projects relating to new media and smoking cessationCollected and compiled course materials for several classes and directory of student information

Researched and wrote reports on the health and health insurance industriesCollected and organized data for an online interactive atlas

Wrote briefs and website blog entries on current psychological research for publicationResearchers and searched literature relating to positive psychology for magazine coverage

- Researched, wrote, formatted, and mapped website content- Managed e-mail communications with 700+ community members- Wrote and edited informational brochure, articles, and conference materials

- Researched for and organized poster and op-ed campaign to promote legislation to curb alcohol abuse- Edited and administered campus-wide survey of college drinking behavior- Attended and spoke at local and city council meetings, presented at conference

Emotion and Social Interaction LaboratoryPsychology Department, UC Berkeley