Nalin Mishra Email & Phone Number

Noida, Up, In

Pune, Maharashtra, In

- Developed and executed comprehensive go-to-market strategies, generating over 500 leads annually by building a robust sales pipeline through digital demand generation campaigns, service launches, content marketing, webinars, roundtables, fireside chats, account-based marketing (ABM), and participation in prominent industry trade shows.- Secured over 250 leads, each valued at over a billion dollars, by actively engaging at industry events such as Data & Cloud Summit, Dreamforce, Sapphire, AWS Reinvent, Bio-IT, Chicago CIO, Medical Technology Conference, DistribuTECH, and HIMSS, as well as through roundtables, webinars, and networking forums.- Optimized 170 plus Google CPC, CPM and LinkedIn digital outreach campaigns targeting the primary markets of the USA and EU, as well as the secondary markets of APAC and MEA, across energy and utility, telecom, media, high-tech, data analytics, and life sciences and healthcare verticals.- Developed and executed end-to-end multi-touch campaigns (digital and in-person) to influence the sales conversion pipeline. Strategized and optimized annual marketing budgets based on business priorities, while diligently monitoring ROI across various initiatives.- Published over fifty SEO-optimized content marketing assets by conducting in-depth research on competition and industry trends. Partnered with cross-functional teams, including practice, sales, analyst relations, design, web, and content agencies, to deliver hero assets.- Activated remarketing campaigns to drive a 5% quarter-on-quarter increase in organic traffic. Influenced custom audiences by leveraging webpages, whitepapers, brochures, videos, case studies, press releases, podcasts, and testimonials. Enhanced the average engagement rate to surpass the 2.5% benchmark by utilizing social media marketing to propagate the brand & thought leadership content.

Noida, Uttar Pradesh, In

Demand Generation, lead nurturing and brand awareness for Real-Time Data Integration firm offering broadcast graphics software solutions to Live Broadcasters and Live Streamers.- Led a comprehensive go-to-market strategy from inception to execution, overseeing product launches, driving brand promotions, spearheading product innovation, and expanding into challenging new markets, while managing a team of six members.- Developed and executed integrated marketing strategies to enhance brand awareness organically in target markets, aligning efforts with business objectives through collaboration with cross-functional teams.- Achieved an overall Lighthouse SEO score of over 90% and a performance score of 85% for the brand’s website. Reduced the bounce rate to 10% and increased organic traffic by 20%.- Activated cost-saving modules at exhibitions, such as modular and reusable booth designs and co-marketing initiatives, resulting in a 30% reduction in the annual spending base for trade shows.- Managed budget allocations and optimized investments to align with business priorities, consistently tracking ROI across various initiatives. I activated multi-touch marketing campaigns to increase product visibility, including industry events, channel marketing, partner marketing, promotions, and launches.- Incentivized for consistently generating over 100 leads per month with a 10% conversion rate from inbound and outbound marketing.- Distinguished within the company for crafting compelling content for IFFI Goa, Creative Media Space, Tesseract eSports LLP, PUBG gaming, Grupo Televise S.A.B, Viacom18, Kuwait TV, Astro Awani, and DD News, achieving an average engagement rate of 5%.

New Delhi, New Delhi, In

Demand Generation, for an innovative technology solution firm specialized in offering international telecom services, SaaS products, and related IT solutions.- Catered to both B2B and B2C market segments, pitching international telecom services, SaaS products, and other IT solutions. Delivered cost-efficient integrated marketing campaigns, including message development, crafting marketing assets, and social media outreach.- Oversaw budget allocations, optimizing investments to align with business priorities, and consistently tracked ROI across multiple initiatives. Managed B2C and B2B accounts like Lilliput, Network18 Online, Jet Airways, American Express, Thomas Cook, and ICICI Bank.

Spearheaded new business development while overseeing a 6-member team for the b2b event firm.- Designed brand strategy and coordinated the planning and execution of out-of-home (OOH) and below-the-line (BTL) initiatives.- Managed clients such as E&Y, Etisalat, NRB Bearings, IOCL, and MTS for all corporate gifting, dealer meet-ups, seminars and even private parties like weddings or engagements.

Dublin, Ie

New business development for a global, multi-faceted media, corporate marketing and business intelligence company, employing 3000 professionals across 59 worldwide locations.- Measured the percentage increase in event attendance compared to previous years or benchmarks. Coordinated the sales pursuit of global strategic conferences, summits, and corporate marketing events across India.- Evaluated the satisfaction level of clients based on feedback surveys, ratings, and testimonials. Focused on maintaining strong client relationships, delivering high-quality event experiences, and meeting or exceeding client expectations.

Pgd In Marketing & Advertising, Marketing/Marketing Management, General

Bachelors, Arts

12Th, Business/Commerce, General

Passed 10Th