Area Sales Manager
Vijayawada Area, India , Guntur Area , Prakasam Area & Ananthapur Area
Area Sales Manager – Ananthapur Operations I joined the Coca-Cola Company at one of its Green Fields located in Atmakuru village in the Guntur district of Andhra Pradesh, in the year April 99 as Sales Executive, in charge of Vijayawada operations. Within six months, I was given an opportunity to handle the Marketing department and was designated as Executive (Marketing Operations covering Guntur, Krishna & Prakasam districts). In Jan 2003, I was again elevated to the post of Sr. Executive (Marketing Operations) owing to my remarkable performance. Basing on my past track record on Sales & Marketing I am been elevated as A.S.M.–Ananthapur in the month of Sept 2003. • Volumes – Planning of A.B.P, Working growths over last year bases.• Handling a Volume of 12 lakh cases (Value in RS 12 cores) p.a.• Handling C&F Operations • C.S.S – Planning & Execution of opening of new outlets, Cooler placement, new village activation’s, Distributor automations, Retailer Glass injection, Dealer glass injection.• Finance & Budget – Control over collection on secondary & Primary, Distributor investment on inventory, shells & glass. Planing budgeting & getting approvals on trade Schemas & Sales staff Incentives.• Manpower - Handling a team of five sales Executives & Five TSR’s.• Market Development – Implementation on small trade & consumer schemes apart from the region schemes to counter competition Achievements – As ASM• 35 percent growth over base putting Ananthapur on number one position in A.P• Targeted C.S.S completed by 60 percent (New Villages, New Outlets etc)• Control on spends bought down from 20 lakhs - 9 lakhs with out lose in volume or market share. Are some of the achievements in the six months of my assignment as A.S.M.