Natalia López Álvarez Email & Phone Number

Barcelona, Ct, Es

Madrid, Community Of Madrid, Spain

• Evaluate and provide input on the coordination plans prior to delivery and implement any changes.• Communicate and supervise the implementation of the visual merchandising guidelines from head quarters. Support to local VM managers in Europe for the correct implementation of the brand at the point of sale.• Manage store openings.• Training and developing the Visual Merchandiser team.

Madrid, Community Of Madrid, Spain

• Provide a diverse range of customised fashion services to meet individual business requirements. Whether you seek trend insights for conceptualisation, distinctive key looks, or trend analysis and reports. Working with AI ( Midjourney) to show the direction of the collection, key looks and trends.• Professional speaker about fashion, sustainability and corporate in different companies and organisations such as Momad, Anefp and IED Madrid.• Clients: Studio Cornelisse, DSGN, FutureThinkKnow and Maison Quincaillerie.

Headquarters Brussels Area, Belgium

Same functions as before expanding responsabilities and achievements like:• Managed woman styling department: concepts, windows, photo shoots and content for online and offline.• Created concepts, styling and art direction of weekly womenswear newsletters and other social media platforms as Instagram or TikTok in close collaboration with marketing and strategy team.• Responsible for developing men and woman collection landing pages.

Headquarters Brussels Area, Belgium

• Managed menswear styling department and responsible for developing the entire brand image. I led the strategic overhaul of men's aesthetics with the overarching goal of modernising and rejuvenating the brand image for online and offline.• Managed and coordinated styling in photoshoots, collaborating on set with a multifaceted team including creative directors, photographers, makeup artists, and producers, overseeing and guiding the work of a diverse group of professionals (approximately 20 people) to ensure the seamless representation of the brand’s identity.• Created concepts and design window displays for 1500 stores, contributing to an 8-12% increase in sales. • Created concepts, styling and art direction of weekly menswear newsletters and other social media platforms as Instagram or TikTok in close collaboration with marketing and strategy team• Coordinated E- commerce shooting and check on-model imagery to synchronise product information, ensuring optimal presentation aligned with guidelines, and verify that all product details are effectively showcased.• Developed seasonal style guide presentations for European Visual Merchandising and eCommerce teams.• Seasonal research through international comp-shopping trips (Tokyo, Seoul, London, NY), attending key trade shows and trend forecasting seminars, in order to inform the design team of current and upcoming trends and pushing for newness to achieve an appropriate alignment with the market.

Madrid Area, Spain

• Managed sales team to achieve KPI goals (sales, Upt, Conversion rate).• Opened a new online sales channel through WhatsApp and We Chat.• Created weekly sales reports and inventory analysis.• Key visual merchandiser for Spain's new store launches.

Madrid Y Alrededores, España

• Market analysis, conceptualization and brand development. • Organisation of Who's Next & Premiere Classe Trade Fair in Paris. Approach, acquisition and negotiating orders for new account including Moma New York, Sauce Concept Store Dubai, Louisiana Museum, Kuwait.

Licentiate Degree, Fashion & Stylist At Ied Madrid.

Fashion Promotion, Intensive Summer Course

The course focus on the role of advertisement and promotion in the marketing process.

Licentiate Degree, Marketing