I'm the founder of DumDum, a creative consultancy in New York AND the co-founder of Technology, Humans And Taste [THAT], a creative and innovation company in New York. We collaborate with global brands, future focused start-ups and non-profits to make work people want. Our proprietary methodology has borne a sister company called DumDum. It's a deeply collaborative experience with tools we've designed to collaborate with ANYONE and built on decades of experience as a creative OUTSIDE of advertising.... I began my career as an interactive artist. I worked in every medium creating interactive experiences for Broadway legends in Vegas, in breakthrough experiences like The Ride New York, I was a Blue Man for a hot second, I’ve shown interactive films at Sundance, IDFA, the Tribeca Film Festival, I’ve collaborated on digital art at MOMA, The Museum of Contemporary Art in LA, and The New Museum. I’ve done performance art atThe Whitney. I won The World Press Photo Contest, an Emmy and a big pile of Webbys. I also wrote a best-selling comedy book called “The Unorthodox Haggadah, A dogma-free Passover for Jews and Other Chosen People” But, I started to feel like a lot of art was using the excuse of being “avant-garde” to get away with lazy storytelling. I became really interested in the challenge of making what I call “art where you have to prove something”, or what is more commonly known as advertising. I’ve spent the last decade using everything I learned as an artist to collaborate with brands, nonprofits and the occasional politician to make campaigns, concepts and products that are designed to create desire in humans, drive engagement and give people their own stories to tell. As co-founder of Technology, Humans And Taste, I’ve led the development of a proprietary collaborative methodology, which invites diverse and unfamiliar collaborators to co-create innovative concepts for any medium, leveraging AI to supercharge any idea. We use it for all of our projects and have built a community of several thousand collaborators. I write a lot about unconventional approaches to creativity and how to build an innovation practice that leverages real people instead of experts. I’m also the proud co-founder of The Oratory Laboratory, New York’s leading speechwriting boutique. My co-founder Victoria Wellman’s book from Penguin Press arrives April 2021.Check out our work (THAT.SITE/WORK) and you’ll find integrated campaigns that leverage every technology you can imagine and intimate documentaries about an amazing array of Humans with incredible stories.