Kevin Nalty

Kevin Nalty Email and Phone Number

Strategizer @ Princeton10, LLP
Philadelphia, PA, US
Kevin Nalty's Location
Greater Philadelphia, United States, United States
Kevin Nalty's Contact Details
About Kevin Nalty

With over 20 years of experience in pharmaceutical marketing, I currently serve as SVP of Brand Planning at EVERSANA, where I lead a team of strategic planners and activation strategists delivering innovative, data-driven solutions across key therapeutic areas, including oncology, rare diseases, CNS, GI, and dermatology.I specialize in insights, strategic brand planning (HCP and patient), engagement and activation strategy, digital and omnichannel marketing, and applied innovation including social media, CRM and AI. My experience spans launching and growing brands, ensuring marketing and sales are integrated to drive prescribing.Recognized for my ability to align cross-functional teams, pitch and drive results, I’ve earned accolades like the “Speak People” award from GSW and the “Marketing Excellence” award from Johnson & Johnson. I’m passionate about collaborating across account, creative, and medical teams to deliver value for clients and create meaningful impact for healthcare professionals and patients.I’m excited to connect with others in the life sciences industry to explore opportunities where I can leverage my expertise in strategic planning and activation to build successful brands and improve patient outcomes.

Kevin Nalty's Current Company Details
Princeton10, LLP

Princeton10, Llp

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Strategizer
Philadelphia, PA, US
Kevin Nalty Work Experience Details
  • Princeton10, Llp
    Strategizer
    Princeton10, Llp
    Philadelphia, Pa, Us
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  • Eversana
    Svp Brand Planning
    Eversana Jul 2021 - Present
    Chicago, Il, Us
    > Lead strategic planning and activation-strategy team for agency’s largest client, as well as small/emerging brands – in areas of AOR/DAOR for HCP/DTC> Building new affiliate focused on Pharmaceutical Medical Communications> Coach and player for workshops in such areas as customer journeys, content strategy, experience planning, omni-channel, innovation and medical communications and key opinion leaders (KOLs) – fueled by research audits and stakeholder interviews> Consistent win rate on agency pitches – driving new and organic revenue in such areas of product launch, competitive intelligence and medical communications
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  • Klick
    Vice President Of Strategic Planning
    Klick Jul 2018 - Jul 2021
    Toronto, Ontario, Ca
    > Demonstrated leadership and strategic planning in oncology, rare disease, GI and diabetes – providing strategic and executional oversight of traditional and digital marketing > Launched first commercial product (GIST cancer) for emerging biopharmaceutical company> Collaborated with account to write creative briefs and develop integrated marketing plans (addressable HCP media, patient support programs and omni-channel activations)
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  • Omnicom
    Nyc Lead, Strategy And Brand Planning
    Omnicom Apr 2016 - Jun 2018
    New York, Ny, Us
    > Management lead of 12 planners and digital strategists in 4 US offices – working in healthcare business management (Novartis, Aqua, Bayer), CPG (Mars, Snickers, Norelco) and B2B (Exxon, Philips)> Received “Outstanding Agency Development” award for winning largest healthcare account> Developed branded campaigns for acne franchise, including award-winning "School Picture Day" virtual reality as part of patient advocacy (see link)
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  • Gsw Advertising
    Vp, Strategic Insights & Planning
    Gsw Advertising May 2012 - Apr 2016
    Columbus, Oh, Us
    > Built strategy and planning department from ground up – setting strategic approach and building team of strategists specialized in brand planning, research, digital advertising and analytics.> Developed insights and briefs that fueled 7 new campaigns. Designed qualitative/quantitative research to identify unmet customer needs and fuel winning creative campaigns. > Developed marketing strategy and plans in such therapeutic areas as: respiratory, men’s health, pain (opioids), diabetes, CNS, rare/orphan diseases, sexual dysfunction and specialty products (infusions/implants).
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  • Janssen Inc.
    Consumer Product Director
    Janssen Inc. Feb 2011 - Apr 2012
    Toronto, Ontario, Ca
    > Led consumer (patient and caregiver) product marketing, with accountability of multi-million-dollar marketing budget – fueling paid search, display, print, and custom acquisition programs.> Increased customer awareness, intent and behavior – by launching new Invega Sustenna campaign built on customer insights (research, focus groups, online panel of 200 target patients)
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  • Nalts Consulting
    Marketing Innovation Consultant
    Nalts Consulting Jun 2009 - Feb 2011
    Doylestown, Pennsylvania, Us
    > As King Pharmaceutical’s Director of Innovation, developed digital marketing, social-media guidelines and strategies, and managed “King on Demand” physician portal.> Partnered with leading brands to develop online-video strategies. Clients included Holiday Inn, Fox Entertainment, MTV, Microsoft, Mentos, General Mills, Coca-Cola and Starbucks.
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  • Merck
    Consumer Product Director
    Merck Jul 2006 - Jun 2009
    Rahway, New Jersey, Us
    > Oversaw consumer marketing for one of Merck’s largest DTC brands, managing US marketing mix that included print, broadcast, online advertising and public relations.> Led marketing team of Merck employees, as well as four agencies for creative, media buying, online and public relations. > Relaunched product based on new research and insights, creating an award-winning "Save the Hair" DTC campaign, which was implemented in the U.S. as well as EU and Asia. > Was accountable to sales forecast ($180 MM) with marketing budget of $8 MM.
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  • Johnson & Johnson
    Assistant Director, Digital Communications
    Johnson & Johnson Jul 2001 - Jul 2006
    New Brunswick, Nj, Us
    > Directed the digital components of strategic communications, including developing interactive marketing and communications strategies.> Partnered with brand teams (across pharmaceuticals, medical devices and consumer-product goods) to drive the implementation, optimization and business-impact measurement (ROI) of the interactive projects managed by brands. > Led work teams of Johnson & Johnson Global Web Council, including developing and implementing a common customer experience across diversified portfolios. > Managed eight contract-sales representatives who detailed physicians on brands (Pepcid, Sporanox and Opana) from Janssen, Ortho-McNeil and J&J/Merck.> Gained process excellence greenbelt for integrating brand planning within J&J Managed Markets with operating company teams in market access, payor marketing and health economics.
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  • Kpmg
    Business Development Manager
    Kpmg 2000 - 2001
    Toronto, On, Ca
    > Led business development/sales for Wyeth, AstraZeneca and Merck for KPMG’s Life Sciences Segment, developing target pharmaceutical accounts.> Developed and represented KPMG’s broad range of solutions including customer relationship management (CRM), DTC marketing, eLearning and knowledge management (KM). Built market awareness of KPMG’s solutions, then identified, qualified and closed opportunities.
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  • Cadient (Formely Qwest)
    Account And Strategy
    Cadient (Formely Qwest) 1999 - 2001
    Teaneck, New Jersey, Us
    > Partnered with top-tier pharmaceutical brands and their advertising agencies to build online marketing strategies, product websites and digital strategies. > Designed and executed consumer and professional campaigns for such brands as Premarin, Alesse, Prilosec/Nexium, Rapamune, Zosyn, Prevnar, BuSpar, Dermabond and Thermachoice.> Transformed company’s worst-performing client into the second largest account in under one year. Oversaw approximately $3 million of Qwest’s billings with leading pharmaceutical clients (Wyeth-Ayerst, Johnson & Johnson, BMS and Pfizer).
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Kevin Nalty Skills

Leadership Product Marketing Consulting Social Media Public Speaking Humor Online Marketing Brand Development Digital Strategy Youtube Mobile Marketing Brand Awareness Digital Media Business Development Market Research Healthcare Digital Marketing Advertising Integrated Marketing Strategic Planning Online Video Marketing Strategy Video Workshops Interactive Marketing Online Video Strategy Online Advertising Team Mentoring Content Strategy Viral Marketing Entrepreneurship Interactive Advertising Marketing Digital Video Product Management Facebook Skill Profile Manipulation Google Analytics Creative Briefs Social Media Marketing Creative Direction Sem Customer Engagement Management Business Strategy Product Launch Client Presentation Pharmaceutical Industry Brand Management Marketing Strategy Analytics

Kevin Nalty Education Details

  • Georgetown University
    Georgetown University
    English And Psychology
  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Marketing

Frequently Asked Questions about Kevin Nalty

What company does Kevin Nalty work for?

Kevin Nalty works for Princeton10, Llp

What is Kevin Nalty's role at the current company?

Kevin Nalty's current role is Strategizer.

What is Kevin Nalty's email address?

Kevin Nalty's email address is ke****@****sol.com

What is Kevin Nalty's direct phone number?

Kevin Nalty's direct phone number is +121526*****

What schools did Kevin Nalty attend?

Kevin Nalty attended Georgetown University, Babson F.w. Olin Graduate School Of Business.

What skills is Kevin Nalty known for?

Kevin Nalty has skills like Leadership, Product Marketing, Consulting, Social Media, Public Speaking, Humor, Online Marketing, Brand Development, Digital Strategy, Youtube, Mobile Marketing, Brand Awareness.

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