Kevin Nalty Email & Phone Number

Philadelphia, Pa, Us

Chicago, Il, Us

> Lead strategic planning and activation-strategy team for agency’s largest client, as well as small/emerging brands – in areas of AOR/DAOR for HCP/DTC> Building new affiliate focused on Pharmaceutical Medical Communications> Coach and player for workshops in such areas as customer journeys, content strategy, experience planning, omni-channel, innovation and medical communications and key opinion leaders (KOLs) – fueled by research audits and stakeholder interviews> Consistent win rate on agency pitches – driving new and organic revenue in such areas of product launch, competitive intelligence and medical communications

Toronto, Ontario, Ca

> Demonstrated leadership and strategic planning in oncology, rare disease, GI and diabetes – providing strategic and executional oversight of traditional and digital marketing > Launched first commercial product (GIST cancer) for emerging biopharmaceutical company> Collaborated with account to write creative briefs and develop integrated marketing plans (addressable HCP media, patient support programs and omni-channel activations)

New York, Ny, Us

> Management lead of 12 planners and digital strategists in 4 US offices – working in healthcare business management (Novartis, Aqua, Bayer), CPG (Mars, Snickers, Norelco) and B2B (Exxon, Philips)> Received “Outstanding Agency Development” award for winning largest healthcare account> Developed branded campaigns for acne franchise, including award-winning "School Picture Day" virtual reality as part of patient advocacy (see link)

Columbus, Oh, Us

> Built strategy and planning department from ground up – setting strategic approach and building team of strategists specialized in brand planning, research, digital advertising and analytics.> Developed insights and briefs that fueled 7 new campaigns. Designed qualitative/quantitative research to identify unmet customer needs and fuel winning creative campaigns. > Developed marketing strategy and plans in such therapeutic areas as: respiratory, men’s health, pain (opioids), diabetes, CNS, rare/orphan diseases, sexual dysfunction and specialty products (infusions/implants).

Toronto, Ontario, Ca

> Led consumer (patient and caregiver) product marketing, with accountability of multi-million-dollar marketing budget – fueling paid search, display, print, and custom acquisition programs.> Increased customer awareness, intent and behavior – by launching new Invega Sustenna campaign built on customer insights (research, focus groups, online panel of 200 target patients)

Doylestown, Pennsylvania, Us

> As King Pharmaceutical’s Director of Innovation, developed digital marketing, social-media guidelines and strategies, and managed “King on Demand” physician portal.> Partnered with leading brands to develop online-video strategies. Clients included Holiday Inn, Fox Entertainment, MTV, Microsoft, Mentos, General Mills, Coca-Cola and Starbucks.

Rahway, New Jersey, Us

> Oversaw consumer marketing for one of Merck’s largest DTC brands, managing US marketing mix that included print, broadcast, online advertising and public relations.> Led marketing team of Merck employees, as well as four agencies for creative, media buying, online and public relations. > Relaunched product based on new research and insights, creating an award-winning "Save the Hair" DTC campaign, which was implemented in the U.S. as well as EU and Asia. > Was accountable to sales forecast ($180 MM) with marketing budget of $8 MM.

New Brunswick, Nj, Us

> Directed the digital components of strategic communications, including developing interactive marketing and communications strategies.> Partnered with brand teams (across pharmaceuticals, medical devices and consumer-product goods) to drive the implementation, optimization and business-impact measurement (ROI) of the interactive projects managed by brands. > Led work teams of Johnson & Johnson Global Web Council, including developing and implementing a common customer experience across diversified portfolios. > Managed eight contract-sales representatives who detailed physicians on brands (Pepcid, Sporanox and Opana) from Janssen, Ortho-McNeil and J&J/Merck.> Gained process excellence greenbelt for integrating brand planning within J&J Managed Markets with operating company teams in market access, payor marketing and health economics.

Toronto, On, Ca

> Led business development/sales for Wyeth, AstraZeneca and Merck for KPMG’s Life Sciences Segment, developing target pharmaceutical accounts.> Developed and represented KPMG’s broad range of solutions including customer relationship management (CRM), DTC marketing, eLearning and knowledge management (KM). Built market awareness of KPMG’s solutions, then identified, qualified and closed opportunities.

Teaneck, New Jersey, Us

> Partnered with top-tier pharmaceutical brands and their advertising agencies to build online marketing strategies, product websites and digital strategies. > Designed and executed consumer and professional campaigns for such brands as Premarin, Alesse, Prilosec/Nexium, Rapamune, Zosyn, Prevnar, BuSpar, Dermabond and Thermachoice.> Transformed company’s worst-performing client into the second largest account in under one year. Oversaw approximately $3 million of Qwest’s billings with leading pharmaceutical clients (Wyeth-Ayerst, Johnson & Johnson, BMS and Pfizer).

Ba, English And Psychology

Master Of Business Administration - Mba, Marketing