• Introduced, created and executed a dynamic email marketing strategy including automated journeys, lead nurturing, product updates and new features, exclusive product content, and events• Manage the company CRM software including lead and customer experience, marketing and sales lists, website chat experience, and overall CRM health • Organized and planned 15+ tradeshow events for the company • Attended company events to meet with partners, potential and current clients • Assist in planning and prepping speaking opportunities for company executives• Manage event shipping logistics including complex multi-stop, cross-country destinations • Assist the VP of Sales to help improve sales processes, lead and customer experience• Oversee company Linked-In and increased visitors by 1,428% and clicks by 2,085% • Able to successfully help lead and manage 6+ projects at once, on time and on budget• Communicate and develop positive relationships with various vendors and partners including memberships, event management, creative agencies, printing, shipping, and more

Freelance marketing strategist and consultant helping small businesses and solopreneurs with:• Creating custom marketing & sales strategies • Meta Ads management • Email marketing management • CRM management • Copywriting • Event planning

• Own execution of branded-email strategy and promotional email campaign strategy• Plan and implement all promotional efforts for the company (including seasonal, holiday, mid-week, and weekend sales)• Track metrics for promotional sales and offer insights on improvements• Coordinate with marketing and web development team members for brand consistency• Serve as liaison between internal Merchandising, Sales, and Marketing teams• Interview clients, write copy, and design company case studies • Manage organic social media strategy and execution to build company presence and visibility among new and existing customers

• Spearhead all marketing efforts for the company • Craft and organize unique campaigns needed across the company's business units• Supports the new business group by analyzing and presenting quarterly sales and market trends• Content marketing and copywriting • Create and implement all email marketing efforts for the company• Plan and maintain a marketing editorial calendar for each year• Oversee print and digital marketing pieces for all divisions • Develop and manage all social media platforms• Help plan and attend trade and career shows for the company

• Daily cold calling, research, and tracking of prospective new customers• Assisted in scheduling meetings with potential clients and our sales executives• Update and track prospect and customer interactions in the CRM platform of Salesforce and Bidtracer • Manage social media • Pitch marketing and other promotional ideas to the Director of New Business Development