Balistro Consultancy is a group of smart marketers, best in class in their particular channels may that be paid social or search media as well as data analytics. We are always on top of the market trends to fulfil the best results for our clients in this new world of stricter privacy laws and always working on reaching out to the right customer for your business.With a commitment to ethical and transparent business practices, we pride ourselves on building long-term, trust-based relationships with our clients. We have a track record of success, as evidenced by the numerous client appreciation and certifications we have received over the years.Our team is made up of highly skilled and experienced professionals, each bringing their own unique expertise to the table. From strategists to creatives, we have the resources and know-how to help your business succeed.

As a Business Strategy Manager at Merkle Sokrati, I was responsible for managing a team of 10+ members and overseeing the needs of 12+ clients. In this role, I was responsible for the end-to-end communication, planning, strategy, and implementation of campaigns with a quarterly ad spend of 25 crores+.My day-to-day responsibilities included developing and executing comprehensive marketing strategies that aligned with the clients' business objectives. I worked closely with cross-functional teams, including creative, media, and analytics, to ensure the campaigns were executed effectively and delivered the desired results.In addition to managing the team and clients, I was also responsible for monitoring and analyzing campaign performance, identifying areas for improvement, and making data-driven recommendations for optimizing campaign performance.Overall, my role as a Business Strategy Manager required a deep understanding of digital marketing, excellent project management skills, and the ability to effectively communicate with clients and team members alike.