Marketing Consultant
CurrentBiggest Wins: Developed and presented a comprehensive marketing plan for international client, Anser, resulting in a positive client impression.Details:Led the creation of a detailed marketing plan outlining Sterling's efforts to promote Anser's products.Incorporated a multi-channel strategy encompassing:Email marketing campaignsTargeted Facebook advertisementsLinkedIn Ads for B2B reachEngaging tradeshow booth design and executionSEO optimization for Anser product pages to improve search rankingConducted in-depth audience research, including:Demographic analysis of target audiencePresented the plan with meticulous detail during a successful client visit, impressing them with the depth of our understanding and strategic approach. Developed impactful marketing assets for major clients, including Staples Professional and Grand & Toy.Details:Collaborated with key accounts such as Staples Professional and Grand & Toy to understand their marketing objectives.Designed and executed a variety of marketing collateral aligned with client needs, including:Vertical Brochures: Tailored brochures for specific product categories or industries.Product Catalogues: Comprehensive listings of products with detailed information.Ensured all marketing assets were visually appealing, informative, and strategically designed to drive sales.