• Captured the journey of over 3 million customers and provided actionable insights for stakeholders to improve decision-making on customer acquisition strategies.• Optimized sales to over $80 million by uncovering and leveraging opportunities for customer acquisition and retentions.• Enhanced customer engagement by providing in-depth insights into integrated data in Marketo and CRM, empowering sales and marketing teams in refining customer experience.• Ensured the reliability of customer insights by implementing new source mapping and data integration for business growth.• Transferred accurately > 2 million complex data records into new system by building efficient data manipulation model for customer service improvement.• Developed revenue forecasting and pricing model, enhancing the effectiveness of business operations and the alignment with customer demand.

• Improved sales productivity on Trip-U e-commerce platform by adding more than 10 new local services with more reasonable prices for customers throughout exploring market and analyzing price.• Managed over 10,000 services with SQL to gain insights into sales performance and product updates, enhancing understanding of customer demand to boost sales team for revenue optimization.• Analyzed the market and negotiated with the providers to secure the most beneficial commissions, aligning with company cost and sales performance.• Collaborated with marketing team to set up new products on the e-commerce system, improving sales productivity and customer experience.

• Optimized revenue by efficiently analyzing profit to identify sales opportunities based on customer demand and help the sales team gain up to $20,000 for every tour package. • Forecasted revenue for ASEAN tour packages by estimating costs and bookings, achieving monthly savings of $10,000 through improved sales and promotion strategies in a time-manner way. • Presented sales analysis reports in PowerPoint to identify the potential improvement for sales and marketing teams by evaluating the sales performance and actual feedback from customers.