Nami Choe Email & Phone Number

Berlin, De

New York, Us

Assumed leadership of product insights and analytics for the Rokt Product Development Organization, elevating the team's capabilities from basic internal dashboard creation to customizable, insights-driven dashboards and reports. Spearheaded an infrastructure overhaul, empowering stakeholders to self-serve data, reducing reliance on analysts for data pulls, and enabling the team to focus on extracting actionable insights and identifying growth opportunities. Navigated multiple restructures while using OKRs to keep the team aligned on high-impact outcomes, including enhancing advertiser success, accelerating data product delivery, and managing technical debt effectively.► Led team of 14 people, across product management, engineering and analytics to deliver custom analyses, scaled reports and dashboards to Rokt Product Development organization product features value and effectiveness to certain clients and users to drive higher product ROI and better user experiences.► Managed the data mart of 130+ data tables and reporting infrastructure (Trino, Clickhouse, dbt, Redshift, and Tableau) that enhanced data accessibility, automated reporting processes, and provided actionable insights through customizable dashboards, enabling stakeholders to make data-driven decisions and optimize performance.► Decreased incidents of high severity cases by 50%+ by implementing retrospectives and with improved incident management processes.► Tested and iterated three out-of-box OpenAI features to identify patterns and trends quickly without users reading dashboards or summarizing data reports. It also empowered stakeholders to swiftly recognize and address critical issues.► Increased upsell revenue by over 20% over three months by redefining the experimentation strategy for a large live entertainment company. Focused on scaling A/B creative and machine learning tests with rapid iteration cycles from design to analysis, resulting in over 100% increase in the total number of tests.

Mountain View, Ca, Us

As the Director for Google, I deliver thought leadership on media effectiveness with attribution modelling and incrementality within a privacy safe context. I serve as a change agent and thought leader on how measurement changes based on privacy regulations and browser tracking modifications, ensuring seamless navigation through change. ► Institutes the first-in-class Data & Analytics Summit since FY2017; 6 summits hosted to date with more than 500+ attendees on average and hosts including Ben Crum (Civil Rights Attorney who represented George Floyd).► Predicts 95% of sales by challenging the status quo, fostering unique ways of measuring an alternative geo-based attribution model without using user level data.► Oversees 5 direct reports including 3 people managers with 5 people on each team, growing total number to 20 staff in 5 years.► Main POC in launching Google Cloud first party and ads data through utilizing predictive models, lowering cost per acquisition by ~50%+ and generating ~10%+ in net new high value customers.

New York, Us

I stepped into the role with Ralph Lauren to lead the global advanced analytics and research team for RalphLauren.com, encompassing 180 retail stores and 170 factory stores. I led global customer KPIs for 20 metrics across all regions and business units.► Launched 2 customer acquisition campaigns through launching predictive and lifetime value models.► Owned the development and implementation of customer segmentation and persona modeling, decreasing marketing spend by ~10% and increasing average order value by ~15%.► Optimized marketing spend, exposing ~40% in profit mis-attribution through creating fractional-based attribution models.► Developed an A/B testing platform for RalphLauren.com, deploying 5 tests within 6 months, and increasing conversion rates by ~6%.► Identified a 40% decrease in customer satisfaction due to site performance issues and innovated Foresee and comScore for US/UK e-Commerce channels to better understand consumer behavior.

New York, Ny, Us

I was promoted to the Senior Director role in Q4 2009 to orchestrate growth, optimization, and testing of advertising and multi-channel marketing programs. In this role, I fostered partnerships with Pfizer, Novarts, Johnson & Johnson, GlaxoSmithKline, and Bristol-Myers Squibb.► Orchestrated marketing campaigns through performing measurement, analysis, and testing of 13 ongoing demand programs, driving engagement rates by ~10%+ in request for info/coupon download.►Decreased cost per lead by ~20% by overseeing IBM’s global Smarter Planet advertising campaign, generating engagement across TV, print, digital, radio, and out-of-home.

I stepped into this role from serving as a Business Analysis Project Manager to optimize marketing campaign programs through conducting analysis of customer transactional and survey data for large names: American Express, TIAA-CREF, Virgin Mobile and Pfizer.► Pioneered retention/loyalty programs, driving customer engagement by +20%.► Led training and development for 3 analysts on SAS and statistical techniques including Analysis of Variance (ANOVA), multivariate regression, and segmentation.► Defined segmentation techniques including Chi-squared Automatic Interaction Detector (CHAID) and data clustering to generate results for Intercontinental Hotels Group.

Ms, Biostatistics

B.A, Sociology