Marketing And Customer Relationship Manager
- Lead a team of 5 marketing professionals to develop and implement comprehensive marketing strategies for 14 mall locations - Designed and executed a digital marketing campaign that increased cumulative monthly online engagement for all the stores and footfall traffic by 25% - Collaborated with store managers to create marketing initiatives, resulting in a 15% increase in stores’ sales - Optimized spending to achieve 20% reduction in costs while maintaining campaign effectiveness - Spearheaded launch of 4 new stores and relaunch of 3 existing stores, acquiring over 1,00,000 new customers within the first six months - Managed the Customer Relations Department to conduct tele-surveys, conduct awareness campaigns and generate actionable reports - Managed social media accounts, growing effectiveness of advertising campaigns by 200% over six months