I am a research scholar working in the field of marketing. My research interests are wide-range (especially on digital marketing and network marketing) which has a wide range of scope in future. During my bachelor's program, I have conducted experiments based on social media with high efficiency. To understand the behavior of people toward impulse purchasing through social media platforms, I developed an online survey named asImpact of social media on consumers Impulse Buying behavior in Faisalabadwhere I concluded that 90% women's and 10% men in Faisalabad purchase things impulsively through social media.