Heading retention and engagement for Tata Health.

Leading the brand marketing and performance of Manipal ProLearn- the online education business of Manipal Global Education. Handling a team of 3 that take care of content, martech, and events.Aiming to grow the business through conversion rate optimization in 2019-20.

Inbound Marketing:Bringing in traffic through communities like Quora, Inbound.org, Growth hackers and Product HuntSMM through Buffer on LinkedIn, Twitter and FacebookLeading the SEO efforts with Guest Blogging, Backlink building and Influencer relationsInfluencer Marketing- engaging and converting them to brand evangelists (free & paid).Content Marketing:Contributing to blogs through research and competitor analysis with Ranksignals, Moz and Ahref.Owning the Skyscrapper techniquesLanding Page content and set up for eBooks and other resources on Instapage and Hubspot.Leading the content distribution on various groups and communitiesGo To Market for US - Vizury Engage Commerce:Leading the PR efforts at Vizury to make an entry into the USOwn all paid campaigns in parallel to the PR activitiesLeading and Managing all events end to end (Shoptalk, Etail East, Etail West, Shop.Org)Leading the Account Based Marketing (ABM) activities for Fashion Commerce prospectsSuccessfully converted a cold email database to a lead gen engine through Email campaigns.Leading the Affiliate marketing activities in partnership with eCommerce advisors and consultants.Demand Gen for APAC and MEA:Owning all events end to end across all Geos (Japan, Taiwan, Singapore, Middle East and India)Strategising, planning and executing all demand Gen Campaigns for APAC for both products (Vizury Engage Enterprise and Engage Commerce)Managing all the social media ad campaigns on LinkedIn, Twitter and Facebook. Branding and Communications:Rebranded Vizury from a "Retargeting firm" to a "Big Data Marketingplatform"- lead the PR, Agency management for website design, logos andphysical space branding.Lead the launch of Vizury's Big Data Marketing Platform at ad:tech 2015 asPlatinum SponsorsPlayed a key role in winning FOMA 2015 in the Best Use of Data category forEtihad Airways.

As part of the product marketing team of Zoho Social (a social media marketing product), I took care of the pre-launch activities including:Website content and SEOPositioning and Messaging of Zoho SocialFeature suggestions from Marketing to product teamsQA and testing to make improvements in the product.Messaging inside the productCreation of Product tour in the UI for ease of use for Zoho Social customersIdentification of Influencers for the launch and communicating to themIdentification of Partners for the soft launch of the product.

As part of the Global Brand and Communications team, I take care of the Global Analysts Relations function and internal branding. In Analyst relations, I am responsible for:1. Identification of global industry analysts2. Sending them regular communication to them to see if they are interested in any of Ramco's innovations3. Working with Gartner and Forrester to take the relationship forward- deciding on what kind of engagement would be best for the business4. Heading the monthly briefing and enquiry calls with analysts on Ramco's products, basis the geography and verticals. Successfully released 2 white papers on Ramco HCM in partnership with Gartner and got 3 mentions for Ramco in IDC and Gartner reports. Apart from analysts relations, I lead the entire Ramco Google Partnership event at Mumbai.Internal branding: Lead the cultural transformation at Ramco- branding and communicating internally to the global teams through Email campaigns called "Evil Thoughts", Office rebranding, Video creation and distribution.

I take care of cross selling and basic marketing (set up at this stage since it is a start up). From designing brochures for various products to designing the website and giving presentations to new clients, I am in charge.Currently I am working on organising a public workshop to be held on the 3rd of Nov'12 on Work Life balance.

The project I took up was on identifying new target market for the existing financial services. The average age of the market targeted so far, as per the research, was from 35 and above, when an Indian would think about multiplying money and settling down in life. My aim was to reach out to the newly employed, and thus created a model on how to go about it.

In order to constantly be in touch with the language, I chose teaching for 6 months in a school. I dealt with the high school kids. I do not have any credentials to support for I was under 18 then, except for a greetings from the school.