· Selected to temporarily oversee operations at a second store due to the absence of a manager, ensuring smooth business continuity and maintaining team performance.· Achieved a 4% sales increase during Black Friday 2024 on last year by implementing effective sales strategies and motivating the team to exceed targets.· Provided training, mentorship, and clear communication to enhance team performance, ensuring alignment with company standards and goals.· Managed staff schedules and resolved staffing challenges during peak periods, maintaining seamless store operations.· Monitored and drove store performance, meeting all KPI targets (including sales, conversion, stock loss, and service) and taking appropriate actions as needed.· Conducted weekly competitor data analysis for comprehensive benchmark marketing to stay ahead of market trends.· Prepared daily targets, scheduled store employees, and provided guidance to ensure staff performance met company standards.· Generated detailed weekly trade reports to analyse sales performance and evaluate best and worst sellers using Power BI and Excel.· Oversaw daily store operations, ensuring excellent customer service and maintaining an efficient work environment.· Created engaging store displays through visual merchandising, aligning with fashion trends, brand standards, and promotional campaigns.

· Implementation of the private label project, elevating the product and attracting a new audience to the brand.· Headed the design and development of women’s accessories collections, ensuring that all processes and deadlines were met.· Worked closely with suppliers, overseeing the manufacturing process and ensuring all product information was accurate and queries were answered at every step of the development process.· Coordinated for fitting test sessions and quality control checks throughout the sampling and manufacturing process, documenting and reporting all corrections and alterations, and ensuring they were in accordance with the design and deadlines.· Conducted in-depth fashion research and market analysis to identify emerging styles and key trends. Presented fashion findings to the CEO, the buying team, and the marketing team through inspiring presentations.· Monitored products performance and conducted competitor analyses periodically.· Visited stores regularly, working closely with the store team, supporting them with technical material, product information, and answering any queries.· Collaborated with the marketing and e-commerce teams to create and produce campaigns and visual merchandising, also helping to provide all the product information, images, and materials required.

Extensive trend research from catwalk, trend and behavior costumer bureau, fashion and materials fairs and social media. Created and presented collection inspiration theme to fashion team, brand Director and CEO. Traveled quarterly to suppliers in different states of Brazil for development trips, reviewed samples, adjustment, fit testing and amendments to and working hands on with developing samples to build the collection. Confirmed samples for production, and also carried out checks on fit and quality control during manufacture.Sketched out ideas, designed and developed women’s ranges. Created comprehensive factory specification sheets and worked directly with factories and suppliers to create prototypes.Created and presented technical training for franchisee team. Competition and marketing research and monitoring product turnover periodically.

Design and develop of women footwear range. Working with factories to on prototype, sampling and production.Main responsabilites: Creating relevant and commercial design work brand appropriate and custumer.Traveling to the factories to oversee samples and conducting fit amendments.Creation and presentation of trends and collections for representatives and staff.

-Direct participation during the development of national and imported footwear collections.- Preparation of briefings for the development of collection pieces;- Participation in semiannual Product Workshops;- Direct contact with suppliers and manufacturers.- Research trends and consumption behavior;- Direct relationship with the modeling team to monitor the modeling tests;- Product Follow UP and technical corretions.

· Supporting development team with all necessary daily tasks. · Collaborated on fashion trends research and footwear development. · Responsible for all technical product sheets. · Assisted in overseeing prototypes and fitting tests during factory visits and supplier meetings, learning key aspects of quality control and design refinement. · Provided comprehensive technical and fashion training for the store team, equipping them with technical materials, trend summaries, and knowledge to effectively represent the brand vision and deliver exceptional customer service.· Conducted competitor and marketing analysis on a weekly basis, presenting findings to the buying and development team and director.· Managing the team calendar to ensure all meetings and deadlines are highlighted.

- Brand identity research.-Assistance in creating themes for collections and campaigns.-Customer service and prospecting.-Assistance in the production of photos and campaigns.-Assembly of showcases and scenery.

-Fashion trends research. -Fashion tech pack.-Research of fabrics / trims.-Contact with suppliers and manufacturers.