Nancy Kaplan Email & Phone Number

New York, NY, US

Greater New York City Area

• Leverage Smithsonian Media brands as vital media partners by generating strategic ideas, developing creative platforms, customizing integrated marketing partnerships and managing program executions.
• Focus on idea generation and program development across digital, print and live events to drive revenue, maximize advertising partnerships and demonstrate ROI.
• Manage marketing partnerships for Museum Day, Smithsonian Media's signature event.
• Collaborate with Sales team to proactively develop, sell, and renew integrated marketing programs across a wide range of industries including travel, financial services, technology, automotive and entertainment.

New York, NY

• PROJECTS INCLUDED:BRAND STRATEGY
• Strategized with clients to plan successful U.S. campaign launch for cancer immunotherapy prior to FDA approval.
• Collaborated with creative, account management and planning teams to establish brand attributes for global and U.S. campaigns.INFLUENCER MARKETING & SOCIAL MEDIA
• Developed social media strategies for CPG, spirits and automotive brands.
• Customized content to connect brands with unpaid influencers to solve marketing challenges and scale their consumer advocacy across two distinct offerings: a SaaS platform and a managed community of 1MM consumers.DATA.
• Assisted VP, Brand Advertising & Partnerships in national advertising department closure at the end of 2015.

Greater New York City Area

• Created industry-leading, strategic marketing proposals for Bloomberg Media’s financial services and travel categories.
• Customized stand-out, visually driven proposals that include idea-driven connections with an emphasis on digital, mobile, social media, magazines, TV, radio, and events.
• Collaborated with Sales team to proactively develop, sell, and renew integrated marketing programs for advertising clients.

New York, NY

• Launched New York satellite office for Franklin, TN based company.
• Developed and sold strategic marketing partnerships via digital, mobile, print, and social media to maximize advertising revenue across the airline, hospitality, fashion, pharmaceutical, and financial services.
• Exceeded 2014 quota of $1 million, 80% of revenue was from first time clients including Ethiopian Airlines, MasterCard, and InterContinental Hotels Group.
• Created a Flipboard partnership for Capital One Venture Card which incorporated curated Lonely Planet editorial.
• Secured new global partnerships with Emirates, EXPO Milano, and Cirque du Soleil in 2015.

New York, NY

• Collaborated with CEO to develop a strategic business plan to launch a profitable investment management firm.
• Managed all aspects of brand and CEO marketing for the elite money management firm, including brand development, marketing, and public relations.
• Created digital strategy and built social media presence on Facebook (700+ likes), Twitter (2,600+ followers) and LinkedIn (500+ connections).
• Cultivated relationships with key media and all internal/external stakeholders, resulting in over 150 articles, television appearances, and quotes in media outlets that included The Wall Street Journal, Forbes and Inc.

Greater New York City Area

• Directed operations and managed organizational effectiveness for the newly created Lifestyle Division.
• Significantly improved strategic collaboration and profitability across internal business units through optimal change management to reach $34 million goal.
• Developed and implemented key performance metrics with management in sales, marketing, product, technology, business development, and public relations.
• Acted as a liaison on behalf of the Executive Vice President/General Manager, Lifestyle Division with others in the company.

New York, NY

• Successfully developed and sold integrated marketing programs. Grew territory by 63% in 2010 and broke new accounts, including Church & Dwight, Merck, and Nestlé, contributing an additional $1.4 million.
• Customized and launched a multimedia program for Gerber including a new digital and print product, WebMD Baby Magazine, increasing annual revenue by $400,000. Developed product appearance, analyzed potential ROI and.
• Increased Johnson & Johnson business by 80% from 2009 to 2010. Sold WebMD’s first digest sized booklet sponsorship to Listerine. Strategically won exclusive print partnership as AcipHex’s Book of Record in 2011.

New York, NY

• Account Director, More Magazine (2008-2009)
• Prepared and sold custom integrated marketing packages to clients in the fashion, health and beauty aids, and luxury automotive industries. Produced $3.5 million in annual sales.
• Increased territory revenue by $400,000 via high profile partnerships with Coach, Johnson & Johnson, Mercedes-Benz, and Ralph Lauren.
• Managed client logistics for More’s Reinvention Convention and the More + Fitness Marathon.Account Manager, Better Homes and Gardens Magazine (2005-2008)
• Grew account list from $5 million to $11 million over three years; achieved 183% of 2006 quota. Won new business from numerous accounts including AstraZeneca, Merck, and Nestlé.
• Developed and produced a multimedia program for Crestor that was sold across company properties.Selected for coveted role as Team Leader for the 2007 Whirlpool corporate negotiations. Won $2 million corporate contract.

Master Of Business Administration (M.B.A.)

Activities and Societies: Dean's List, Career Management Representative, Columbia Women in Business, Marketing Association of Columbia.

B.A. With Distinction, Organizational Studies

Activities and Societies: Certificat/Diplôme de Cours de Civilisation Française - L'Université Paris-Sorbonne, France / James B. Angell.