Nancy Atieno Email and Phone Number

Conduct literature reviews, draft concept notes and inception reports, and gather relevant background information as necessary;Draft quantitative and qualitative data collection tools for projects;Ensure that research tools, data collection, and reporting are sensitive to the local context;Develop budgets and staffing plans, and monitor their effective execution;Collaborate with local researchers and manage teams in the field;Monitor, clean, and analyze qualitative and quantitative data, and lead report writing;Provide support and training to other ARD staff;Communicate with clients on project implementation and timelines, as necessary;Other tasks as agreed between the Research Officer and Director of Research.

Data analysis in market, media and social research department. Statistical analysis and forecasting. Media analysis; S.O.V industry reporting and share analysis. Media monitoring; Online, print, radio and TV monitoring. Qualitative data analysis and reporting. Media monitoring. Evaluation. Translating numbers and facts to inform strategic business decisions

● Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market.● Research and determine product weaknesses and areas to be modified.● Develop sales tools and collateral's.● Launch and oversee advertising and media planning.● Coordinate activities of specialists involved in the brand positioning of the products.