Defining customer insights that drive new opportunities and the development of game-changing experiences for customers. Represent the voice of the customer for the Helix, a 40,000-square-foot facility located on the University of Dayton (Ohio) campus, focused on providing a collaborative environment for researchers, academia, and industry professionals to develop solutions to HVAC-R industry challenges. Coach and evangelize customer discovery, design thinking and human-centered design across the Helix and Emerson businesses.PRINCIPAL DESIGNER (November 2019-December 2022)MANAGER, CUSTOMER-CENTERED DESIGN (June 2017-October 2019)Chartered with spreading Customer Discovery and Design Thinking competency across Emerson Commercial and Residential Solutions' B2B and B2C Businesses, managing research and design projects globally, supporting best practices in product development, being an advocate for the user, and acting as a liaison in connecting new teams of collaborators with each other and with their users.LEAD DESIGNER/PROJECT MANAGER (October 2014 – May 2017)SENIOR INFORMATION DESIGNER (March 2013 – September 2014)Part of a multi-disciplinary team of design professionals at the Emerson Innovation Center – Human Centered Design, whose goals are to build human-centered design competencies across Emerson's business units and improve the user experience of their products and services.

Hired as first full-time employee for a start-up delivering innovation, strategy and design in the form of environments, services, and brand experiences. Markets include healthcare,education, sports & recreation, financial services, consumer packaged goods and non-profits.Integrally involved in all phases of project work in fast-paced environment—from research approach through ethnographic research, analysis, insight development, client workshops,collaborative generation of recommendations, client management, user testing, design and presentation of final deliverable, and ongoing consultation as project warrants.Steer the creative direction of the company, including simultaneous client deliverables as well as online and offline marketing collateral, including firm rebranding project of 2012.Train and supervise newer employees. Help to constantly build network of strategic partners/consultants locally, nationally and internationally. Involved in business development presentations and proposal writing/planning.

Built brand and drove concept development, design and production of several projects simultaneously at 200-person Architecture, Engineering, Interior Design, Design-Build firm.Designed printed and digital pieces such as direct mail & email campaigns, brochures, proposals, in-house communications and trade show elements.Wrote copy, edited and proofread.Art directed photography, including progress photography of new Children’s Hospital of Pittsburgh, a $625 million project; art direction of production staff, interns, copywriters; vendor management

Select Pittsburgh agencies included Red House Communications, Blattner Brunner, and Brady CommunicationsSelect Raleigh, North Carolina agencies included R+M Agency, French|West|Vaughan, and Mission House Creative

Concept/creation of ID systems, brochures, ads, tradeshow graphics, packaging, signageBuilt client and vendor relationshipsStrong project management and production skills; completed projects on time, under budget