Co-Principal
CurrentSelected Achievements: Guided oversight of global licensing company whose main trademark name was “Lovable.” Improved relationships with existing licensees. Found new international partners to expand to other countries and lines. Paired with partners to analyze and recommend better ways to run their businesses. Worked effectively with advertising teams to improve sales and marketing of local products. Executed plan for product extensions into other product categories in the largest 10 global markets. Created annual design line to present to licensees and potential partners to outline fashion trends for the upcoming season. Developed advertising and booth & meeting presence at many world trade fairs. Conceived, developed and managed the writing of a children’s book, “You’re Lovable to Me” as part of a trademark expansion strategy. This 2-year project ended with purchase and publication by Random House Children’s Books and successful entrance into market, 2010. Conceived and oversaw new website for book and for potential extension of projects for sale from the site: www.lovablebunnies.com. Coordinated major marketing efforts in conjunction with the launch.