· Developed and implemented local marketing strategies to promote services, increasing customer awareness.· Managed client relationships, from initial inquiry to project completion, ensuring customer satisfaction.· Generated new business through local outreach efforts, networking, and targeted advertising.· Assisted in preparing project proposals and pricing quotes for prospective clients.· Created marketing materials and social media content, to build brand visibility.

Developed the go-to market strategy for sales in partnership with stakeholders to ensure KPIs are achieved. Implement effective marketing and sales strategies by utilizing data to inform direction and focus with emphasis on large strategic accounts.

Working closely with the product, digital, and sales teams, created aggressive strategic plans to develop business opportunities for health science products/digital platform nationwide in the higher education market. Cultivated relationships with key account C-suite stakeholders to targeted long term growth. Diligently researching market trends enabled me to implement strategies for new revenue streams, potentially generating $3 million per year.

Responsible for spearheading strategies to grow existing business and penetrate new markets including positioning, creating sales presentations, and value propositions for all B2B Channel Businesses. Expanded customer base and increased sales by continuously developing and maintaining relationships with Faculty, Administrators, DOEs, CFOs, CEOs, and Chief Academic Officers. Created innovative marketing campaigns, including webinars, direct email blasts, social media, and high impact live events which resulted in growing the digital business by 17%.

For a $40 million portfolio, I devised innovative marketing strategies tailored to products targeted at the workforce health markets. My approach involved engaging healthcare educators and administrators through diverse channels, including symposiums and personalized customer visits. Collaborating closely with management and finance teams, I facilitated discussions to ascertain optimal pricing structures, business models, and overarching business objectives.My efforts culminated in significant achievements, including securing the prestigious "Marketing Campaign of the Year" award. This accolade was a result of successfully launching a flagship medical insurance and coding product, which not only doubled sales to $5 million but also effectively wrested market share from competitors.