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Marketing is unpredictable.It has brought me onstage at an Indian movie awards show (scroll down if you want to see the photo).It has put me in the history books for launching the first commercial camel milk ice cream brand (and to answer your inevitable question: it tastes similar to regular ice cream, just a bit grittier and loaded with more nutrients).It has made my heart skip a beat when a photo pops up on my IG feed with the Amir (King) of Qatar sitting beside the glass water bottle I worked tirelessly to create for him.But amidst the less glamorous day-to-day regimen - meetings that really could have been an email, crunching numbers to present to the Board or incessant rounds of creative approvals, these unique experiences and the fascinating folks I collaborate with to get them done are what keeps me coming back to marketing.So cheers to the unpredictable marketing moments that make it all worthwhile. ......................................................................INDUSTRIES: consumer goods, material handling, real estate, construction, financial servicesAREAS OF EXPERTISE:Strategic PlanningMarketing & Brand StrategyCommunications Campaign ExecutionSocial Media MarketingDigital MarketingMarketing AnalyticsTrade MarketingNew Product Development Product Portfolio ManagementOmni-Channel StrategyBudget Governance Leadership & Team Collaboration Public Relations & MediaSponsorship & Partnerships
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Marketing ManagerIncomm Payments Jul 2022 - PresentAtlanta, Ga, Us -
Project Manager & MarketingClayton Ryan Homes Llc Apr 2019 - Aug 2022Manage full scope of residential new construction projects: develop and adhere to critical path schedules, specify all building materials and fixtures for property while remaining within budget, coordinate installation. Facilitate sales process as liaison to real estate agents and customers.> Delivered 7 residential construction projects valued over 3M USD > Increased contract sales price $20-50k USD with strategic recommendations for home enhancements> Averaged a 1-2% budget savings per project through effective critical path management
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Marketing ManagerRayyan Natural Mineral Water Company Jun 2017 - Apr 2019Doha, Doha, QaChief storyteller and brand custodian for largest bottled water company is Qatar. Annual plan development and budget governance for flagship and subsidiary brands. Led new product development projects from ideation to market. Directed internal and agency teams to facilitate objectives. Managed product portfolio with channel promotional and pricing strategies.> Revitalized brand communication strategy for 2M QAR 360° campaign; exceeded YOY sales targets> Built social presence from scratch with campaigns boasting engagement +25%> Curated content and aligned paid social campaigns for Instagram, YouTube and Facebook> Held 30-50% market share in key accounts by authoring and actioning retail domination plan> Relaunched 5-gallon product at a 50% higher price; doubled units sold > Secured 300k QAR in added value opportunities by effectively negotiating with retailers> Project leader for 5M EUR glass bottle product commissioned by the Emir of Qatar> Restructured department that saved over 50,000+ QAR monthly -
Head Of MarketingBaladna Qatar Apr 2017 - Jun 2017Doha, Doha, QaChampioned the digital, brand and trade marketing strategies and PR for a newly- formed niche dairy brand that exploded into a mass consumer household name. Dynamic role that required swift priority shifting and taking immediate action.> Masterminded digital strategy and influencer campaign that grew social following by 3x in one week> Oversaw rapid expansion into 150+ retail outlets> Orchestrated landmark media event and press release -
Marketing ManagerAl Ain Dairy May 2014 - Jul 2016Abu Dhabi , Al Ain , AeCatalyst that invigorated leading dairy and juice brand in the UAE as driver of market strategy to build product portfolio and solidify presence in daily lives of consumers. Managed product portfolio of 100+ SKUs.> Internalized digital strategy and content that increased engagement by 97%> Added 3% to bottom line after successful launch of Concord Grape and ABC juice> Secured CNN segment and generated global PR for launch of “first in the world” camel milk ice cream -
Marketing ManagerPflow Industries Jul 2012 - Dec 2013Milwaukee, Wisconsin, UsTrail blazed a marketing strategy for manufacturing company in a newly created position and served as a one-woman, full-service marketing department to build brand awareness and position company as a global leader in vertical material transportation. > Accelerated professional outreach; formulated continuing education program for architects/engineers> Increased UX with upgraded website: optimized SEO using Google AdWords> Championed email marketing campaigns with open rate 20% higher than industry average -
Property Claims AdjusterBadger Mutual Insurance Company Oct 2010 - May 2012Milwaukee, Wisconsin, Us- Conducted claims investigations in a high-pressure environment; determined coverage and authorized to issue payment up to $10,000.- Simultaneously managed workload of 200+ claims. -
Personal Lines UnderwriterBadger Mutual Insurance Company Oct 2009 - Oct 2010Milwaukee, Wisconsin, Us- Diligently managed fast-paced workflow consisting of application underwriting and on-going policy maintenance under strict time constraints. - Worked closely with independent agents to ensure insurance policies are accurate and underwriting guidelines are met.- Developed online underwriting tutorial used to train independent agents.
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Marketing & Sales ManagerTrustway Homes Apr 2006 - Jul 2008- Modernized image of local homebuilder with rebranding efforts that included renovating website, corporate identity pieces, promotional sheets and marketing collateral.- Implemented sales strategies that contributed to annual sales in excess of $3 million and allowed company to stay competitive with national homebuilders in a fierce market.- Used highly effective communication skills to conduct "Lunch and Learn" seminars with architects.- Remained client-focused as a liaison to key stakeholders in sales transaction; assisted in price negotiations and upselling to create an advantageous position for the builder.
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Marketing & Creative ServicesBadger Mutual Insurance Company 2003 - 2006Milwaukee, Wisconsin, Us- Successfully facilitated invitation-only corporate golf tournaments, exclusive incentive trips for high performing agents and offsite executive management meetings - designed corresponding communications pieces.- Assisted in the event coordination and marketing for a multitude of charity functions, including annual baseball tailgate to benefit the Boys and Girls Club, 5k walk/run to benefit the Make A Wish Foundation and a variety of events to support the United Way.- Received "Volunteer of the Month" award for enthusiastic leadership and participation.- Demonstrated leadership skills as captain of corporate United Way campaign, motivating a team of over 30 employees in a multitude of fundraising activities contributing to an overall donation in excess of $50,000.- Used creative abilities and communication skills to conceptualize and design print ads, brochures, invitations, cards, forms and other marketing materials as needed.- Eliminated redundancies in corporate reporting and developing efficiencies for multi-dimensional spreadsheets used to track sales figures and agent performance.
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Public Relations SupervisorPettit National Ice Center Feb 2003 - Dec 2003- Used public relations strategies and media relations to build a positive reputation in community for US Olympic Training Facility in the midst of negative publicity.- Implemented marketing program that reached out to inner-city school groups with a focus on education underprivileged children on the health and recreational benefits of ice skating.- Revitalized "Scouts Skate" program and worked directly with scout leaders to ensure need fulfillment.- Event coordinated Olympic-qualifying speed skating tournaments, traffic-driving media promotions and community blood drives.- Managed facility rental and worked closely with clients to determine event needs; coordinated room layout, food and beverage logistics with operations staff.- Took ownership of all graphic design needs, including quarterly Recreational Guide distributed to over 10,000 homes. -
Marketing CoordinatorCarowinds 2000 - 2002Charlotte, Nc, Us- Regularly managed complex and highly publicized events in conjunction with Fortune 500 sponsors (such as Coca Cola and Chevrolet), local media and non-profit organizations designed to generate attendance and increase brand awareness.- Drove continuous improvement by sparking new ideas and concepts that turned into successful events (one example: partnered with local radio station to provide contestants and on-air promotion for a scavenger hunt around the park to win a $25,000 camper)- Orchestrated meet and greets with international celebrities (such as Jessica Simpson, WWE personalities and NASCAR drivers).- Earned coveted "Master Fun Technician" status as a reward for providing exceptional guest service.- Reported and analyzed coupon redemption for regional discount programs implemented through national fast-food chains (Burger King, Hardees and Wendy's).
Nancy Brooks Skills
Nancy Brooks Education Details
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University Of North Carolina At CharlotteMarketing
Frequently Asked Questions about Nancy Brooks
What company does Nancy Brooks work for?
Nancy Brooks works for Incomm Payments
What is Nancy Brooks's role at the current company?
Nancy Brooks's current role is Marketing Manager.
What is Nancy Brooks's email address?
Nancy Brooks's email address is na****@****hoo.com
What is Nancy Brooks's direct phone number?
Nancy Brooks's direct phone number is (561) 863*****
What schools did Nancy Brooks attend?
Nancy Brooks attended University Of North Carolina At Charlotte.
What are some of Nancy Brooks's interests?
Nancy Brooks has interest in Politics.
What skills is Nancy Brooks known for?
Nancy Brooks has skills like Marketing, Insurance, Marketing Strategy, Customer Service, Sales, Account Management, Team Building, Negotiation, New Business Development, Advertising, Project Management, Corporate Branding.
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