Nancy Carpenter Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Bringing the Mastermind Toys brand story to life on mastermindtoys.com.• Team Leadership: Lead the ecomm merchandising and creative team in the execution of online strategy for mastermindtoys.com• Customer Journeys: Manage site taxonomy and design, aligning the approach with insight-driven customer and category strategies.• Strategy: Identify and implement merchandising opportunities to boost ecommerce sales and conversion.• Digital Marketing: Execute seasonal themes and product launches/stories that supported the editorial calendar and leverage customer behaviours and trends.• Creative Collaboration: Develop marketing briefs to guide the production of required creative assets and copy, manage the efforts of vendor marketing and internal teams. • Analysis: Apply web analytics tools to actively mine and analyze KPIs, product performance and industry trends.• Vendor Management: Establish relationships with Shopify and App success managers and maintain perspective on evolving features and roadmaps for 15 Shopify Plus apps.• Innovation: Identify design opportunities to optimize user experience and work with developers to prioritize, scope and implement enhancements.• Technical Support: Assist with triaging front-end website issues.• Promotions: Create, test and execute website promotions in alignment with the marketing calendar and promotions matrix.• Search Engine Optimization: Maintain and improve website backend content to support SEO best practices.• Data Integrity: Supervise the management, prioritization and execution of all product update requests from internal stakeholders and external vendors.• Content Management: Facilitate gathering product content and imagery from vendors, manage hierarchy and establish taxonomy for full product assortment (~10,000 SKUs).

• Managed the Canadian Product team for Columbia House DVD and Music Clubs, healthharmony.ca, CHCanada.com, Cineetcie.ca and Cosmeticscop.ca• Supervised the selection of all music, DVD, video game, and merchandise SKUs, ensuring alignment with data-driven insights and market trends.• Created and implemented marketing initiatives and retail strategies for a diverse range of more than 15,000 music, DVD, video game, and merchandise SKUs yearly across print catalogs, email campaigns, and online stores.• Canadian lead for drafting, negotiating, and executing music/video licensing deals and vendor contracts as well as for the reviewing of all royalty earnings.• Maintained strong industry relationships and developed new product partnerships. Introduced new merchandise lines to complement traditional Club product offerings.• Accumulated, and applied competitive and product performance metrics.• Developed product pricing analysis that reduced losses by 30%• Product liaison for social media initiatives on Facebook and Twitter.• Collaborated with agency teams and developers in the design, testing and launch of new Club/Wholesale hybrid site CHCanada.com• Pitched, developed, and launched a new Health & Wellness division that introduced Paula's Choice skincare products into the Canadian market, ultimately evolving into the retail website healthharmony.ca• Group leader for the design, UAT and implementation of product databases and ecommerce sites.

Key responsibilities were to merchandise product, guide creative and develop promotions for new member acquisition and customer retention initiatives.

Planned and developed member catalogs and promotions while maintaining overall management and performance of the Artists & Repertoire team.