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Award-winning strategic communications executive with over 25 years of integrated communications, public relations and marketing experience giving voice to purpose-driven organizations by ensuring their compelling stories reach intended audiences and drive positive awareness and engagement to increase enterprise value.Nancy S. Coleman most recently served as SVP, Corporate Communications at Skillsoft (NYSE: SKS) an online learning platform that helps people unleash their edge and companies build a future-fit, resilient workforce. Prior to that Chief Marketing and Communications Officer at Maxar (NYSE: MAXR) a leading global provider of advanced space technology solutions for commercial and government markets including satellite manufacturing, space-based robotics, Earth imagery, geospatial data and analytics. Over her career, Ms. Coleman has helped several, successive, legacy organizations navigate change, launch brands, and lead communication and marketing strategies that earn positive visibility and brand awareness.Areas of expertise: • Corporate Communications • Public Relations and Media Planning• Social & Digital Media• Corporate Branding and Positioning • Corporate Social Responsibility• Internal CommunicationsA 1993 graduate of the American University in Washington D.C. with a degree in Public Communications, Ms. Coleman has held corporate marketing and corporate communications positions at leading technology and information businesses including SGI and High Performance Technologies, Inc. (now part of Engility). Ms. Coleman has demonstrated success navigating internal and external communication challenges across global audiences with compelling; thought leadership, executive communications, communications and marketing campaigns, and directing demand generation programs to support revenue goals.
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Senior Vice President Corporate CommunicationsDigitalocean Apr 2023 - Apr 2024New York, Ny, UsReported to the CEO, as a member of the executive team, and was responsible for creating and executing the internal and external communications strategy necessary to foster growth DigitalOcean (FY2023 revenue $693M), building the brand as the preferred cloud infrastructure for developers, and fulfilling the vision for DO Impact (the CSR initiative). Established and led overall internal and external communications strategy - inclusive of public relations, media relations, crisis communications, internal communications, and social media/community functions Acted as storyteller for the brands and owned all messaging: create a unique and compelling company, category, and product/technology narratives to continue to raise company profile and elevate brand in the market Led cross-functional work to create and implement a DigitalOcean messaging and positioning framework to integrate two additional acquired brands (Cloudways and Paperspace) and reflect a strategic shift into AI/ML computing Advanced the strategy and voice for executive communications; including speaking engagements, media interviews, social media channels, and internal communications including monthly, global All Hands meetings Oversaw earned media program across trade, business, and tech publications to maximize DigitalOcean’s share of voice and brand recognition Led a global team of media, communications and social media professionals, two PR agencies and one brand agency Executed a plan to deliver on our commitment to social impact through our DO Impact initiatives including the launch of a program dedicated to fostering female entrepreneurship in Pakistan -
Senior Vice President Corporate CommunicationsSkillsoft Jan 2022 - Apr 2023Nashua, New Hampshire, Us -
Chief Marketing And Communications OfficerMaxar Technologies Mar 2019 - Sep 2021Westminster, Colorado, Us -
Senior Vice President Marketing And CommunicationsMaxar Technologies Mar 2019 - Mar 2020Westminster, Colorado, UsTrusted Advisor: Reliably designs and executes thought leadership, public relations, marketing and communications strategies and campaigns that result in sustained brand value and minimized reputation risk to executives and the business Executes complex change communications plans for employees, customers and investors to navigate through transformation including mergers, acquisitions, brand launches, reductions in force and corporate repositioning Expert Communicator: Adeptly manages full spectrum of internal and external communications as centralized service in matrixed structure, including public, media and community relations, social media, employee engagement and advocacy, executive visibility and corporate social responsibility programs Consistently generates greater volume of earned media coverage over peer competitors as measured by “Share of Voice” and “Advertising Equivalency” metrics through highly effective, earned media programsPurpose Driven: Compellingly promotes values-based programs, with a track record of linking corporate purpose to positive team culture and fostering engagement with stakeholders Cultivates and leads aligned, high-performing teams Develops tailored Corporate Social Responsibility strategies and programs that map to corporate positioning and to brand promise and underscore corporate values
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Vice President Corporate CommunicationsMaxar Technologies Oct 2017 - Mar 2020Westminster, Colorado, Us
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Vice President Corporate CommunicationsDigitalglobe Apr 2016 - Mar 2020Westminster, Colorado, UsCurrently Ms. Coleman leads DigitalGlobe’s Corporate Communications strategy and programs including public relations, media relations and social media programs, brand execution and corporate messaging, executive visibility, corporate social responsibility strategy, and team member communications programs driving awareness and engagement in the workforce. In addition, Ms. Coleman oversees the DigitalGlobe Foundation, a 501c3 organization dedicated to developing the next generation of geospatial professionals, as corporate sponsor and board member.Ms. Coleman is driven by DigitalGlobe’s corporate Purpose, “Seeing a Better World"™ which aligns all team members behind the principle that by giving their customers the power to see the Earth clearly and in new ways, they enable them to make the world a better place. -
Sr. Director CommunicationsDigitalglobe Jan 2013 - Oct 2017Westminster, Colorado, UsMs. Coleman led DigitalGlobe’s public relations and social media programs, corporate social responsibility strategy, and team member communications programs driving high rates of engagement. In addition, Ms. Coleman oversees the DigitalGlobe Foundation, a 501c3 organization dedicated to developing the next generation of geospatial professionals, as corporate sponsor and board member.Ms. Coleman is driven by DigitalGlobe’s corporate Purpose, “Seeing a Better World"™ which aligns all team members behind the principle that by giving their customers the power to see the Earth clearly and in new ways, they enable them to make the world a better place.
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Senior Director, Marketing & CommunicationsGeoeye Dec 2004 - Feb 2013› Direct integrated B2B marketing and communications campaigns generating awareness and demand for GeoEye geospatial products and solutions. Manage 3 shared services teams across remote offices as a centralized corporate marketing function.› Lead Demand Generation Team to design and execute programs to support revenue goals through; ‒ Customer engagement, lead capture and nurturing ‒ In person and virtual events, social media, and advertising ‒ Cause marketing and community outreach› Lead Marketing Services Team to create compelling content through; ‒ Effective messaging and positioning ‒ Engaging visuals and branding assets ‒ Relevant proof points and marketing offers ‒ Online and offline marketing tools› Lead Corp Communications Team to effectively promote positioning through; ‒ Tier 1 earned media, and PR strategy and planning ‒ Internal communications and social media ‒ Executive communications and thought leadership ‒ End user and 3rd party advocacy› Also,› Apply methodology for resource allocation against campaigns, and measure effectiveness› Represent GeoEye Marketing TEAM Culture (Talented, Enterprising, Aligned, Motivated)
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Director, MarketingFerey International Sep 2001 - Nov 2004Executed go to market launch of hardware products for elections and vote auditing tools. Marketing promotion through press releases, tradeshows and conferences. Directed mass mailings and manage taget customer databases. Designed and wrote corporate collateral. Designed and maintained corporate powerpoint briefs and website content. Worked with lobbyist to influence legislation regarding electoral reform. Managed SBA/SDB status compliance.
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Marketing ManagerEngility Corporation Formerly Hpti 2000 - 2002Chantilly, Va, Us -
Marketing Manager, Professional ServicesSgi 1999 - 2000Milpitas, Ca, Us -
Marketing ManagerSignature Companies 1993 - 1999Haymarket, Virginia, Us -
Marketing ManagerSignature Companies 1993 - 1999Haymarket, Virginia, Us
Nancy Coleman Skills
Nancy Coleman Education Details
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American UniversityPublic Communications
Frequently Asked Questions about Nancy Coleman
What is Nancy Coleman's role at the current company?
Nancy Coleman's current role is Strategic Communications & Brand Executive | C-Suite Counselor & Business Partner | Agency & Corporate Team Lead | People Advocate.
What is Nancy Coleman's email address?
Nancy Coleman's email address is nc****@****obe.com
What is Nancy Coleman's direct phone number?
Nancy Coleman's direct phone number is (303) 684*****
What schools did Nancy Coleman attend?
Nancy Coleman attended American University.
What skills is Nancy Coleman known for?
Nancy Coleman has skills like Corporate Communications, Public Relations, Marketing, Press Releases, Internal Communications, Social Media, Leadership, Strategic Planning, Strategy, Business Development, Government, Marketing Strategy.
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