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We believe that creating the best marketing solution is a dance between data-driven objectives and understanding your ideal customers' wants, needs, and pains. It is from this perspective that HeartBrain crafts, and delivers, a holistic approach to marketing and advertising for your business.Our core services include SEO, SEM (Google Ads, Bing, & Yahoo Gemini), Content Marketing (Blogging, Whitepapers, Case Studies), Inbound Marketing, Email Marketing, Social Media (Earned and Paid), and Digital Marketing Strategy.

I work on the global marketing strategy for Bassmat, an integrated agency in the MENA region.

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I worked on the research and development of Youredi's long term, global marketing strategy. I found the gaps, opportunities and developed incredibly detailed personas in order to set the company up for successful future growth.

I lead the creation, integration and execution of marketing strategies that supported Advanced Kiosks' business objectives. 19% lead growth in a niche market YOY

• Partnered with various retailers to cross promote each other and introduce new guests to the Aveda brand such as Ann Taylor, Lululemon, The Melting Pot, White House Black Market, Anthropologie, Lindt Chocolate, Brookstone, Brighton Collectibles, and Cache.• Partnership with the Natick Community Organic Farm with Aveda Candlelight Yoga, which has brought new guests to the brand as well as secured send sales following the class.• Secured 15 ECs with “Smart Screen” marketing resulting in 5.5 million unique views of the Aveda Stimulus Package to mall visitors.• Developed and executed Aveda Wedding Aroma promotion to bring new, mission aligned guests to the brand and create an Aveda aroma experience for their wedding day – International Campaign for USA and Canada (in development as of April 2011)• Coached and developed new Team Leaders – Suhayl Ramirez, Britt Gochros, Joanne Chatfield – when they entered their Team Leader position - in the following areas: developing team members, operational expectations, as well as any questions they presented. • Community Outreach to Holbrook elementary school, Cambridge Cares About AIDS, and the Natick Community Organic Farm.

• Represented a wide array of clients including the Chicago White Sox, World Caribbean Cruise Lines, golf courses, resorts, and spas through direct marketing campaigns• Managed a team of 10 - 15 salespeople• Traveled to other offices throughout the country to collaborate on diverse marketing projects and helped train new account representatives