Nancy Dodd Research unearths a deep understanding of consumers that organizations need to develop successful ideas, products, services and marketing programs. Using online and offline qualitative research methodologies, I bring out insights that underlie the most effective and powerful projects. Clients say that one of my greatest strengths is my ability to shape the data I gather into compelling findings, enabling them to get into the minds of consumers. I am endlessly curious and highly skilled at drawing out people’s emotional responses to sensitive topics including health, money and family. My natural empathy, contagious enthusiasm and sense of humor quickly make respondents feel comfortable opening up and revealing what is truly important to them. My clients have included, among many others, UnitedHealthcare, UFCW, New York City Department of Health, Pfizer, L’Oreal, Sallie Mae, Citi, Reuters, Chubb, Condé Nast, Lexis Nexis, Polo Ralph Lauren and Time Warner Cable.I hold an MBA from the Yale School of Management and a BA from Wesleyan University.
Listed skills include Qualitative Research, Market Research, Marketing Strategy, Customer Insight, and 12 others.
