Responsible for developing the strategy, planning and execution for all of the agency’s nonprofit clients’ campaigns. Ensured that these strategies deliver the campaign KPIs whether it be awareness, engagement or revenue driven. Created specialized donor journeys, leveraging 1st and 3rd party data married with human insights for development of audience personas and content strategies to meet donors and prospects in the right channel with the right message at the right time. Optimized journeys to move donors from point of acquisition to retain and increase through long-term value over time.

As a key member of the Surfrider Foundation's leadership team, accountable for optimizing the Surfrider Foundation’s membership program through retention, stewardship and developing member growth strategies. Responsible for the implementation and management of marketing strategies to build awareness, engagement, influence and meet revenue goals through oversight of brand management, communications and membership fundraising programs. Key achievements include:- 13% increase in gross revenue and 39% increase in net revenue - Driving acquisition investment for membership growth- Lowered cost to raise a dollar by 21%

Diversified the channels and donor profile of how the Conservancy acquires its members, moving away from relying on direct mail to new member strategies, both online and offline, traditional and alternative acquisition channels such as canvassing, DRTV, race event fundraising and gift giving.Key achievements include:- Shifted acquisition portfolio with the new channels making up 25% of acquisition in a two-year period- Engaged younger audiences by more than double - Created a high-value member acquisition program with a ROI within 12 months - Responsible for implementation and development of the first non-US global supporter program in Australia from the foundation up

Responsible for the overall design, management and implementation of the grassroots fundraising program for Senator Hillary Clinton’s presidential campaign.

Responsible for the overall design, management and implementation of the grassroots fundraising program for Senator Hillary Clinton’s presidential campaign.

Consulted to non-profit organizations such as National Education Association (NEA), Nuclear Threat Initiative (NTI) and the League of Conservation Voters (LCV) in developing and expanding on their online and offline fundraising programs.

Raised 90% of the DNC general election funds through grassroots funding (direct mail, telemarketing, canvassing, online and house parties).

Oversaw the membership program to raise a projected $30 million in the 04 election cycle, a 15% increase from the previous election cycle.

Responsible for raising $125 million from March through July for the Kerry campaign from direct mail, telemarketing, online and house parties.

Created and implemented short- and long-term strategy for multi-million dollar direct marketing programs for clients such as ASPCA, Environmental Defense, Oxfam America, International Rescue Committee and Hillary Clinton for Senate 2000.