Strategic marketing and communications consultant dedicated to helping new and existing ventures successfully navigate an ever-changing marketplace. Specializing in providing communications, marketing, market research and competitive intelligence services to a diverse clientele. Current consulting portfolio: • Southern California Permanente Medical Group - Health Innovation Communications• Achon Uganda Children’s Fund - building medical facilities in Awake, Uganda• Sweet Pickles Designs – Internet retailer• Kannact - telehealth solution bridging transition of care communications between MD and patient• Hatch - a community innovation lab offering space where local and social entrepreneurs can imagine, launch and scale enterprises that improve communities• FamilyCare Health Plans - Affordable, high quality, patient-centered health plans for Oregonians eligible for benefits through Medicare and Medicaid• PeaceHealth - A not-for-profit health care system with medical centers, critical access hospitals, medical clinics and laboratories located in Alaska, Oregon and Washington.

Instructor in the College of Business developing and teaching prerequisite courses in the undergraduate and MBA programs. Content specialties: market research, brand development, internal communications, strategic communications, and marketing management.

Led the integrated market communications and organizational research function for Kaiser Permanente NW’s 480,000 members and 10,000 employees, physicians and dentists. • Built and managed an annual market communications budget of $4.2 million.• Managed day-to-day operations of 4 managers, 17 creative staff and 5 researchers.• Led the development and annual refresh of the Integrated Marketing and Communications Plans that coordinated all regional communications activities around a branded message architecture.• Established and implemented a multi-year corporate communications strategy that resulted in a 21-point improvement in employee perceptions of the organization and its leadership.• Provided consumer insights to executive leadership that helped identify and maximize marketing opportunities to increase member satisfaction and improve market share to #1 in a competitive landscape.• Packaged documentation that successfully advocated for $370M in funding from the Kaiser Permanente Board for the NW’s first new hospital in 25 years.• Revamped the region’s $700,000 member/patient satisfaction research, significantly decreasing the project’s carbon footprint and increasing sampling by 35%.• Established the first regional social media strategy.

Managed all aspects of the market research and competitive intelligence function for Kaiser Permanente NW including member/patient satisfaction research, employee satisfaction research, advertising and brand research, market scanning and tracking, competitive intelligence, and environmental assessment for use in various marketing functions. • Built a successful and highly functioning market research team known for its innovation and insightfulness.• Managed a $2M annual research budget.• Led the development of a comprehensive suite of performance research used to inform organizational decision-making, strategy development and long range planning.• Developed strategic communication tools that reduced complex research into key messages for a wide range of internal and external audiences. • Developed a web-based project tracking and management system that was adopted by the national organization.• Established brand standards for national market research presentations.

Progressive advancement from Senior Analyst to Senior Consultant within the market research function.• Expanded regional member/patient satisfaction research and reporting from 1,500 respondents per year to 40,000 respondents, driving accountability for results to the team level.• Led the multi-year Low Utilizer Study – a multi-disciplinary initiative to create the knowledge base for encouraging long-term customer engagement with this vulnerable group.• Led reputation management research initiative that resulted in a national brand strength monitoring program. This marketing study was foundational to Kaiser Permanente’s highly regarded “Thrive” advertising.• Created a suite of dental research tools and marketing insights that resulted in multi-year growth.• Developed innovative communications tools for sharing research findings with internal customers.• Launched the KPNW market research website.• Co-editor and designer of the NMR Advisor, a national market research publication.

Created and executed all marketing and business planning for this wholesale/retail food operation including market & opportunity assessments, brand positioning, advertising, performance metrics and strategic business plan. Bagel segment of business achieved 5 year goals (12K bagels/day) in 2 years and sold to regional distributor.

Directed the administration and creative direction of this advertising, marketing and research consulting firm serving a diverse clientele of political, corporate, non-profit and consumer accounts. • Developed intercept customer research program for 60 Boscov’s Department stores.• Developed strategy and marketing campaign for expanding membership of the US Employees Federal Credit Union by 30%.• Created all collateral marketing material for the Syracuse University School of Education Continuing Ed Program.• Managed the marketing programs for various non-profit organizations including the United Way of Broome County, NY, the Jewish Community Centers of Binghamton NY and Portland, Oregon, New York State Dairy Council, Lourdes Hospital in Binghamton, NY, Literacy Volunteers of America and the NYS Pharmaceutical Society.• Wrote congressional testimony for clients in support of funding for the National Endowment for the Arts, outlining abuses of IRS agents in the field, supporting continued HUD funding for small cities and advocating for national funding for education.• Authored plank for the 1988 Democratic National Platform Committee for the Revitalization of Urban Cores through Public/Private Partnerships