Nancy Gallardo Email & Phone Number

Los Angeles, CA, US

San Diego, California, US

I drove strategic market planning and financial performance of a $173M productcategory. Additionally, I partnered with the Marketing department to developnational promotional and marketing campaigns. I also managed relationshipswith key vendors/suppliers.In this role, I have: Increased YoY sales by $19.9M (13%), margin by $11.7M (17.8%), andmargin rate by.

Irving, TX, US

• I led the development and implementation of national product strategies,pricing, and marketing campaigns for, and oversaw the financialperformance of, assigned product categories (snacks) with approx. $160M inannual.
• Drove a 15% YoY gross profitability improvement in the snacks category byrestructuring product lines, introducing new products, and optimizing marketpricing.
• Delivered a $12M incremental increase in annual category sales byconducting market analyses, identifying new consumer trends, and planningnational selection and launch of new product lines.
• Reversed negative product line margins by analyzing market performance,adjusting pricing, negotiating reduced costs, and negotiating a 100% bill-back policy with vendors.

Irving, TX, US

• I planned and executed regional product strategies and marketing campaigns in support of national product categories. Additionally, I coordinated with field and operations teams to launch products and merchandising.
• Increased sales by $3M by identifying, internationally sourcing, marketing, and releasing a new line of Salvadorian snacks into a regional market.
• Enabled a major organizational restructuring of field merchandising operations within the company by developing a training program and supporting materials for new merchandising staff.
• Increased regional stores’ adoption of new products approx. 10% by creating a merchandising playbook and video training material for store franchisees and operators.

Irving, TX, US

• I directed the implementation of new equipment in stores to support the roll-out of new hot food products across 5 state territories. I also organized and delivered product and equipment operations training to store.
• Drove achievement of up to $36M in incremental annual revenue and exceeded program ROI targets by delivering approx. 1,000 store installation projects on time and budget.
• Supported the on-time completion of an aggressive national implementation schedule by developing new field training and operations workbooks adopted nationally across all territories.

Irving, TX, US

• I led the store quality assessment program, covering customer service, company policy compliance, and store physical appearance, for a multi-state territory with approx. 1,000 stores. Additionally, I trained and.
• Improved average store assessment scores by 15% by designing and implementing more rigorous assessment processes and recalibrating quality expectations with store franchisees and operators.
• Reversed a 3-year budget deficit into a $20k average annual surplus by restructuring and optimizing the store review schedule.
• Transformed team morale and performance through staff training and mentorship, enabling 30% of staff to be promoted over 2-years.

Irving, TX, US

• I oversaw the financial and operational performance of 9 stores with up to $12M in combined annual revenues. I partnered with store management teams to develop and monitor business plans and annual budgets. I also.
• Consistently delivered 3-6% sales and 1% average gross profit growth annually by consulting with store franchisees and operators on marketing and operations best practices and improvement opportunities.
• Increased regional annual sales by approx. $3.5M by spearheading the vendor selection for a new Mexican pastry program and introducing products into 500+ stores.