In 2013 Pharma Essentials signed contracts with 2 nutritional supplement manufacturers in the US (B2B relationship) and got the exclusivity for marketing their products in Saudi Arabia through appointing distributors.Sold Dietary Supplements in the form of tablets, capsules and softgels in Saudi Arabia 2013-2016.Sold Cosmetics in the form of creams and lotions in Saudi Arabia 2013-2020.Sold Dietary Supplements in the form of Gummies in Saudi Arabia 2013-2021.Registered the manufacturing site of a dietary supplement manufacturer with Saudi FDA in 2015.Registered Dietary supplements in the form of gummies with Saudi FDA in 2015.Registered Cosmetics with eCosma Saudi FDA in 2016.Registered Cosmetic cream with Intertek USA in 2019 in order to issue the Certificate of Conformity for exporting the cream from USA to Saudi Arabia.Sold Dietary Supplements (gummies) of Pharma Essentials brand on Amazon.com, Walmart.com and other platforms in the USA. Conducted market research and competitive analysis to learn about the competitors’ products and the market needs in North America.Sold Dietary Supplements (gummies) of Pharma Essentials brand online in USA and Canada through Pharma Essentials website 2020 till now:https://pharmaessentialsshop.com/Built a social media presence on Facebook, Instagram, Twitter, TikTok and LinkedIn.

Taught Pharmaceutical Marketing course at the Faculty of Pharmacy -University of Jordan. Prepared the syllabus.Prepared the material for the lectures. Prepared questions for the mid-term and final exams.

Prepared marketing material (products catalog, brochures and posters). Executed the marketing plan and conducted a promotional campaign. Carried out marketing research and competitive analysis. Registered new products with Jordanian FDA. Launched successfully new products in the market. Participated in local conferences and trade shows. Wrote articles about Sundown products in an Arabic health magazine “JoHeart”. Managed the team that consists of sales force (6 medical representatives and 12 salesmen), accounting department and HR staff, graphic designer and the warehouse team. Trained the salesforce team and coached them in the field. Supported the team by conducting double visits to stakeholders. Prepared a power point presentation and presented it to the vice president of Sundown.Introduced and sold Sundown products to the Iraqi market.

Prepared the training materials and trained the salesforce (medical representative and the salesperson). Coached the salesforce team.

Abu Sharif Medical Stores.Ltd is the distributor of Ibsen for 3 products: Forlax, Fortrance and Smecta.Prepared and executed the business plan which included the marketing budget, the sales target and the promotional plan.Managed and supervised the team (Medical Representatives team and the salesmen) in addition to handling and solving the problems they faced in the market. Coached the team and conducted double visits in the market to key stakeholder, physicians and pharmacists.

Built and established Mundipharma brand in the Jordanian market.Conducted group meetings and lectures to educate our target customers: Physicians to prescribe our products, pharmacists and decision makers in the purchasing committee at hospitals to set orders on regular basis. Market access to government tenders, in addition to private tenders and got tender awarded. Prepared the monthly, quarterly and annually sales reports. Supervised the team and solved problems in the market. Conducted market surveys and research to get information about our competitors. Analyzed IMS data to evaluate the market. Set the sales forecast and the marketing budget for the next year.

Joined Mundipharma when it was in its launching phase. Launched successfully three product lines:The narcotic line: Morphine (tablets and sachets) and DHC (Dihydrocodeine) tablets.The respiratory line: Theophylline tablets 200mg, 300mg and 400mg.The antiseptic line: Betadine (Povidone Iodine) in the form of cream, solution, shampoo, mouthwash and spray. Introduced the products in the formulary of Key accounts in the private and public sectors. Prepared and reported the monthly sales report to the scientific office in Egypt. Achieved the annual sales target every year. Prepared and presented the annual sales report and the forecast for the following year to the top management in the annual meeting that was held abroad every year.