Nancy Hale Email & Phone Number

Planned and executed OoH plans for Gallo Spirits Division including the following brands: High Noon, Rum Haven, RumChata, Camarena, New Amsterdam Vodka, Pink Whitney, and Tippy Cow. Analysis of client briefs to develop strategic, dynamic, and effective OoH plans delivering on client objectives. Portfolio planning across brands to provide cost efficiencies.

Responsible for planning, buying, and stewarding OoH campaigns for McDonald's in three co-ops comprising 14 DMAs. Regional work on Planet Fitness including OoH support for grand openings, sustained market plans, competitive conquesting, and supporting underperforming clubs.

Dallas/Fort Worth Area

Planned and executed Boost Mobile OoH campaigns on a regional basis focusing on multi-cultural audiences. Responsible for traditional and non traditional OoH planning and buying for McDonald's Co-Ops.

Planned and executed media schedules in traditional and non-traditional Out-of-Home formats for clients on a national, regional, and local basis. Served as a primary point of contact with Agency media and account service personnel to ensure delivery of campaign objectives and strategy, and compliance with all contracted deliverables.

 Responsible for selling Posterscope portfolio of services to clients and advertising agencies in order to plan, execute, and steward media campaigns. Interaction with diverse base of clients and agencies including Nestle Purina, Louisville Ladder, Hughes Advertising, Creative Alliance, Communication Partners, Schupp Co, True Media Services, and Sullivan Higdon & Sink

Collaborated with AT&T team to plan, buy, and steward out-of-home campaigns for AT&T Brand, Yellow Pages, and Consumer Products.Issued POVs on emerging out-of-home formats with recommendations on how to strategically integrate them into overall brand strategy.

Managed team of OoH specialists responsible for OoH planning and buying in excess of $50MM annually. Various clients included Heineken, Continental Airlines, Coca-Cola, NBC Entertainment, Ernst & Young, Burger King, and UBS.Regularly presented to clients as well as actively participated in all new business pitches locally and nationally. Responsible for all aspects of group’s P&L.Maintained and developed vendor relationships and strategic partnerships on behalf of all clients

Developed plans that included mix of traditional and non-traditional OoH media formats in markets across the country.Responsible for planning and buying all OoH for SBC (as media AOR) including negotiating, contracting, production coordination, shipping, posting, and post-buy analysis. Regularly conducted market rides and generated detailed reports with recommendations.Worked with a variety of SBC Ad Agencies to develop OoH plans.Established strategic property network of OoH units within SBC footprint with long term contracts.Promoted to Supervisor in 1995 and continued work on SBC as well as Pontiac and P&G. Developed new OoH format within Citicorp Center (Chicago) train station.