As a junior media planner, I collaborated with senior planners to develop and execute strategic media campaigns across various channels, including digital, print, television, and out-of-home. I conducted market research and competitive analysis to identify target audiences and optimize media placements. I analyzed campaign performance and made data-driven optimizations. I coordinated with internal teams to ensure seamless campaign execution and contributed to client presentations… Show more As a junior media planner, I collaborated with senior planners to develop and execute strategic media campaigns across various channels, including digital, print, television, and out-of-home. I conducted market research and competitive analysis to identify target audiences and optimize media placements. I analyzed campaign performance and made data-driven optimizations. I coordinated with internal teams to ensure seamless campaign execution and contributed to client presentations, showcasing strategic recommendations and campaign insights. I continuously stayed informed about industry trends and emerging media platforms to provide valuable insights and recommendations to clients. Show less