Nancy He Email & Phone Number

● Brand & Business buildingEnsure strong brand positioning & awareness in the market with Top consumer top of mind, then benefit overall Bvlgari fragrance Omnichannel performance through ■ Strategic product & channel distribution plan to explore the business opportunities then improve the productivity & brand positioning■ Annual & monthly rolling forecast planning■ Product Health Permit Registration Management ● Overall 360 dedicated Omnichannel Marketing Strategy &… Show more ● Brand & Business buildingEnsure strong brand positioning & awareness in the market with Top consumer top of mind, then benefit overall Bvlgari fragrance Omnichannel performance through ■ Strategic product & channel distribution plan to explore the business opportunities then improve the productivity & brand positioning■ Annual & monthly rolling forecast planning■ Product Health Permit Registration Management ● Overall 360 dedicated Omnichannel Marketing Strategy & comms planning■ Digital campaign planing and management ■ PR & Event management ■ Brand own social account & content management ■ Sufficient Media plan to ensure reach and precise TA targeting● EcommerceBrand ecommerce strategy and 360 EMKT campaign planing to ensure market share and consumer data acquisition then Maximize sell out■ Brand official website & wechat miniprogram planning & set up■ Trade operation & product assortment selection ■ Content management by working closely with HQ teams■ Brand own Tmall Flagship Store planning & launch■ 360 full launch plan by working with HQ/BU teams to set up and launch brand Tmall FS■ TP/Distributor selection and operation management■ Tmall thematic campaign planning ■ 360 Tao internal and external EMKT investment /campaign planning and management to support new launch/KCP ■ Show case/ innovated campaign planning by working with the proper industry partners ■ Other EC platforms planning & management to ensure correct brand image & tone and manner being fully adapted ● Omnichannel CRM■ Own data analytics through different lifecycle and behaviour across different channels■ Come up with clear TA segments with dedicate Omnichannel CRM program & tactics to support business aspects based on data analytics ● Intelligence/ data analytics reporting■ Marketing intelligence report■ Social monitoring & listening report ■ EC related reporting generating and cross platform consumer journey analytics ● A&P Planning & management Show less

● Digital & Social Campaign Planning & Implementation.Ensure 360 degree integrated marketing campaign based on consumer centric, maximize brand love/buzz & engagement then Omnichannel sell out ◇ Integrate Marketing campaign-Overall campaign planning & agency briefing-Innovated & trendy digital approaches amplification to push new launch and obtain consumer engagement -Social platform setup/maintain & content creation/management-Celebrity & KOL strategy and… Show more ● Digital & Social Campaign Planning & Implementation.Ensure 360 degree integrated marketing campaign based on consumer centric, maximize brand love/buzz & engagement then Omnichannel sell out ◇ Integrate Marketing campaign-Overall campaign planning & agency briefing-Innovated & trendy digital approaches amplification to push new launch and obtain consumer engagement -Social platform setup/maintain & content creation/management-Celebrity & KOL strategy and execution-ATL & Digital ads & Performance ads campaign planning & execution such as search (SEO/SEM/SMO) & programmatic/retargeting etc.-Cross over & co-branding projects to create buzz & transaction ◇ ATL & digital ads-OTV & Display ads -SEM & SEO& SMO management for brand exposure enhancement ◇ Own social platform strategy & implementation-BVLGARI perfume own social accounts set up -Followers recruitment & further 1:1 comms management -Content strategy and planing across trendy platforms -KOL endorsement and content cooperation ● CRM◇ Collect & maintain own consumer database via Wechat data hub◇ Consumer database recruitment/ loyalty program planning & execution to build own brand data lake & further 1:1 communication to increase consumer loyalty ● EcommerceSet up brand official site B.cn & Wechat miniprogram & Tmall FS via cross functional team work; enhance official site performance via multiple digital campaigns & onsite operation strategy ◇ Communication-Maximize exposure & bring in good quality traffic via IMC campaign/digital & social ads/Search and O+O campaign-Celebrity & KOL cooperation & planning-Trial on multiple innovated approaches to ensure better CR & ROI of digital comms campaign on EC sites ◇ Operation-Product assortment & portfolio management-Content planning & creation-UX/UI & consumer journey optimization to ensure best consumer experience -Whole year EC calendar & activities planning to achieve related targets during different KCP & festivals Show less

Build the 0 to 1 New product launch campaign for new hair care brand Ultra Doux. Lead the digital team to enhance brand image, deliver strong brand awareness and product image to customer via 360 integrated brand/digital campaign ● Digital marketing Plans Development & Implementation◇ Social media & influencer campaign for brand/product campaign-Social platform & content management-KOL endorsement to increase SOV -BUZZ & engagement campaign management with customer… Show more Build the 0 to 1 New product launch campaign for new hair care brand Ultra Doux. Lead the digital team to enhance brand image, deliver strong brand awareness and product image to customer via 360 integrated brand/digital campaign ● Digital marketing Plans Development & Implementation◇ Social media & influencer campaign for brand/product campaign-Social platform & content management-KOL endorsement to increase SOV -BUZZ & engagement campaign management with customer to ensure brand love ◇ SEO & SEM management to ensure quality traffic to Brand and EC sites ◇ Media/ads-Traditional media & trendy digital media management (OTV/Display via big data –programmatic buy etc.)to ensure brand exposure and generate buzz & engagement ● Engaging and innovated 360 digital campaign planing and management ➢ Engaging AR H5 campaign collaboration with Baidu to create buzz and talking angle for new product launch, which is the TOP new tech launch campaign of the year among beauty industry -> Innovated new product launch campaign through 360 activities such as live streaming & KOL endorsement to maximize buzz and create industry Wow show case —> Precision marketing program by working with BCG to increase media performance and ROI, which is also the most innovated precision targeting campaign among industry ● E-marketing➢ Annual EMKT strategy planing by working with Tp➢ Page & content management to ensure good CR and user friendly➢ Dedicated innovation campaign to accelerate business scale such as IP collaboration/KOL campaign/AR innovation/Tailor made campaign by working with Ali/JD etc. ● Big data & data analytics➢ Build up own DMP data and collaborate with strategy partners on 1st & 2nd party data exchange & testing➢ Data bank program management to ensure accurate targeting & higher conversion ● CRM➢ Wechat CRM project set up➢ Fans/member recruitment via brand asset & ec channel Show less

中国 上海市

● Brand/E-commerce Website build up➢ Whole brand/e-commerce site build up experience including UX & site function & operation function suggestion & set up● Digital marketing /performance marketing Plans Development & Implementation➢ Develop and execute a robust SEO/PPC/online advertising and Affiliates strategy for the Chinese business, aligning itself with key business objectives◇ SEO & SEM-Develop SEO & SEM plan and implementation to drive quality traffic◇ Online… Show more ● Brand/E-commerce Website build up➢ Whole brand/e-commerce site build up experience including UX & site function & operation function suggestion & set up● Digital marketing /performance marketing Plans Development & Implementation➢ Develop and execute a robust SEO/PPC/online advertising and Affiliates strategy for the Chinese business, aligning itself with key business objectives◇ SEO & SEM-Develop SEO & SEM plan and implementation to drive quality traffic◇ Online advertising-Retargeting/Dynamic retargeting to drive high ROI ans increase sales/orders for ecommerce brand site-Programmatic buy to bring in good quality/potential customers/traffic to brand/ecommerce site-Affiliates◇ Social media-Social platform set up & content development-Social CRM program set up & implementation-Paid social campaign to drive traffic & CR-KOL campaign to drive ecommerce sales ● Tmall➢ Develop Tmall marketing plan and manage agency to deliver good performance➢ Tmall merchandising & trade marketing management➢ Hold brand/content/promotion campaign with Tmaill to improve brand awareness & sales➢ Daily operation management ● CRM Strategy Development & Implementation➢ Develop and execute a robust CRM strategy ➢ Develop local CRM program & loyalty scheme➢ Develop email strategy and implement by working with tech/customer care team/agency● Reporting &Web Analytics➢ Using Adobe Omniture/Google Analytics/Web trends to monitor website performance and provide insights for management team➢ Weekly Marketing report ➢ A/B testing on website & external communication channel to find good performed page/content and help to improve quality of site/channels➢ Align with UX/UED team to improve site journey via site performance report by referring to key indicators such as Bounce rate/Visits/UV/PV/CR etc. Show less

Shanghai City, China

● Brand/E-commerce Website & Tmall flagship store build up➢ Whole brand/e-commerce site build up experience including UX & site function & operation function suggestion & set up● Microste set up & manage➢ Content Creation and management ➢ eCommerce strategy/set-up/structure/ features/site map/layout/design/operation etc. for Microsites➢ Contents maintain and update (products/copies etc.)➢ User experience review and delivera proposal to enhance website function●… Show more ● Brand/E-commerce Website & Tmall flagship store build up➢ Whole brand/e-commerce site build up experience including UX & site function & operation function suggestion & set up● Microste set up & manage➢ Content Creation and management ➢ eCommerce strategy/set-up/structure/ features/site map/layout/design/operation etc. for Microsites➢ Contents maintain and update (products/copies etc.)➢ User experience review and delivera proposal to enhance website function● Ecommerce website operation➢ Participating in launching & positioning of main B2C site.➢ Responsible for monitor/review product range/product price/product stock/ product images and detail descriptions on main B2C website➢ Customer shopping experience and customer journey analysis➢ Organize promotional campaigns and activities, develop promotional calendar for microsites● Digital marketing➢ Responsible for agencies pith and agencies selection &management➢ SEO/SEM plan and execution.➢ Online display ads plan and strategy development (media buying/interactive campaign planning & executive etc.)➢ Social media plan and development➢● Marketing Strategy & Brand communication➢ Brand communication such as brand site/brand SNS/ePR monitoring etc.➢ Marketing and communication development.➢ Competitors’ analysis and data monitoring.● Customer loyalty &eCRM➢ EDM plan and agencies management ➢ Customer loyalty plan development & execution (loyalty scheme and projects)● Market research & Customer insight Show less

Shanghai City, China

● Digital marketing➢ Bringing in traffic via regular promotion way such as Affiliates/refund website/online display advertising/SEM etc.➢ Online media buy-in and media resources development, maintain good relationship with online media agencies➢ Promotional/digital campaign plan & execution➢ Using social media tools to increase brand exposure.● Co-branding & BD (Online & Offline)➢ Online cooperation plan development and execution◇ Online payment gateway vendors:… Show more ● Digital marketing➢ Bringing in traffic via regular promotion way such as Affiliates/refund website/online display advertising/SEM etc.➢ Online media buy-in and media resources development, maintain good relationship with online media agencies➢ Promotional/digital campaign plan & execution➢ Using social media tools to increase brand exposure.● Co-branding & BD (Online & Offline)➢ Online cooperation plan development and execution◇ Online payment gateway vendors: Marketing resources/ Integration marketing campaigns◇ Refund website: Interactive campaigns◇ Vertical site: KDS/ female sites etc.➢ Offline cooperation plan development and execution◇ Offline newspaper: DM◇ Offline devices cooperation( Velo card)◇ Banks: Offline bills/ campaigns◇ Concert cooperation (Sponsors)➢ Combined offline and online marketing activities to recruit new members and expand brand awareness➢ Making &Executing marketing activities.● Offline stores management& offline campaign plan development and execution➢ Offline cooperation partner recruitment(pick-up points/flag-ship stores),➢ Selecting products for pick-up points/flag-ship stores, making promotional plan to enhance offline sales.➢ Planning offline road show and executive regular promotional campaigns in offline stores to recruit new members and increase the conversion rate.● Marketing material producing➢ Development of communication tools: catalogue/ leaflets /DM and advertising to support marketing campaigns➢ Contents/copies provided➢ 3rd party agencies management● Preparation work of website pre-launch➢ Participating in developed marketing strategy & promotional plans➢ Responsible for creating various publicity materials (posters/DM etc.) to support marketing campaigns.➢ Contents/copies provided➢ 3rd party agencies management(Online display ads/brand etc.) Show less

Shanghai City, China

Started and maitained a online shop in Taobao, Meyeeka as a famous online clothing brand which was sucessfully builded in Taobao shop,achieved 4 crown on 2010.(Family own company)