Nancy Irving Email & Phone Number

Columbia, South Carolina Area

Gaining numerous hours of experience and clientele knowledge, I decided to use social media as a model for my private marketing business. Working together with different experts to develop applications and processes to help small, medium businesses and individuals increase ROI without exhausting too much time and effort as well as increase cost-efficiency.What I do include:- Increase social media presence and build a community of over 11,000.- Manage up to 25 projects monthly in design, email marketing automation, social media marketing and blog promotion.- Oversee 2 assistants: project manager and social media marketing specialist- Increase Pinterest following by 30% weekly, reaching over 120,000 monthly viewers a month using Pinterest scheduling tools.- Increased email list by 300% utilizing content upgrades and social media ads.- Have an overall Instagram engagement rate of 30% with over 2,000 followers.- Trained over 500 bloggers on how to use Instagram to grow their following.

• Experience managing key digital marketing channels (email, mobile, SEO/SEM, retargeting, affiliate, Facebook, social, behavioral) in support of secondary market ticket sale initiatives• Led all aspects of email marketing lifecycle from ideation, to planning/development (content plans, HTML templating, set-up), to optimization (a/b testing, click through, time sent, content, tagging, segmentation), to data analysis of one-time, recurring, triggered, and dynamic content-driven campaigns to acquire, retain and maximize value of new and existing customers• Implemented first Win Back, Reactivation, Browse, and Cart Abandon programs that led to increased engagement, sales, and added operational efficiencies• Recommendations, testing, and new email initiatives led to increases of 62% in revenue and 48% in orders• Worked closely with cross-functional divisions including tech, product, sales, and creative to build email design and ensure marketing efforts and deadlines were met• Drove mobile marketing campaigns through securing online app reviews in industry leading publications, executing PR stunts, using app ASO to increase search rankings, creating internal and external content, and implementing a push strategy all of which helped to acquire new app users, increased awareness, heightened engagement and a rise in sales among current users

• Cost effectively promoted company though national media coverage in newspapers, television news segments, blogs, and social media channels (internal and external) to expose brand and message to consumers• Identified and built vast network of influential reporters and beat writers through establishing relationships; then, aggressively pitched media members and converted developed story ideas to media placements at no cost. Resulted in securing a combined 63 online and television news stories and 44 tweets promoting company, website, and blog with external links and brand mentions that totaled over 328 million MUV, 90,000 TV viewers, and 372,000 impressions to attain higher SEO rankings and increase brand recognition• Regularly created high-quality and engaging content for company blog and as a contributor to other blogs, in an effort to execute content strategy, build links, drive traffic to our website, acquire new customers, and drive ticket sales. Increased average number of views on blog (housed on Posterous) by 96% in 5 months before switching to WordPress• Wrote, edited and managed website copy for over 600 sports and concert pages leading to higher search result positions and a 17 percent increase (over the year prior) in organic traffic to the website• End-to-end management of social media platforms (Facebook, Google +, Twitter, Tumblr) including development of content plan and response matrix, management of personnel, implementation of partner promotions, and strategy for outreach initiatives• Stayed on cutting-edge of social spaces and social media monitoring tools, trends/changes and best practices, and made recommendations to improve against benchmarks• Reviewed and analyzed Google Analytics and presented weekly performance metrics to derive actionable insights, including social media and community growth and competitive research

• Obtained valuable brand marketing agency experience• Implemented social media plans designed to drive awareness and sales, deepen fan engagement and increase web traffic• Supervised an athlete product seeding program that resulted in 50 NFL player tweets impacting 3.5 million potential customers• Generated over 2 million social media impressions by targeting prospective fans on Twitter and Facebook• Sought out brand ambassadors, presented new opportunities, trends, initiatives and recommendations to improve current platforms and meet client objectives and goals• Developed and maintained online content that attracted attention, generated interest and was easily shared with social networks• Monitored, listened and responded to various external communications on social media channels• Implemented promotions on client social media channels including sweepstakes, giveaways, coupons, and free samples. Responsible for managing creative, app development, legal rules, winner selection, notification, and fulfillment.• Provided detailed social media weekly reports to clients including sentiment, influence, competitive and engagement analysis• Scripted editorial content for NFL, NASCAR, PGA, LPGA and professional athlete spokespersons• Secured client placement in local newspapers and national magazines that resulted in over 1.1 million impressions• Planned and managed events from ideation to developing run of show, securing permits, arranging travel and schedules, reserving site locations, working with vendors within budget, researching and securing partners and charities, creating signage and establishing emergency plans