Nancy Jenkins Email and Phone Number

In my previous role, I led the Demand Generation Field Marketing team. I was responsible for designing and executing digital, social media, email, event, and direct mail campaigns on a $2M annual budget to boost lead generation and enhance the efficacy of new product launches. Our production goals included contributing to the construction of a multimillion-dollar pipeline each year and generation of double-digit YoY revenue growth across the highest-volume region: the Americas.In a relatively short timeframe, I launched account-based marketing (ABM) programs featuring intent-based targeting to boost opportunity creation, utilizing the Forrester Program Pendulum Framework to improve GTM strategy planning and execution efficiency across the entire marketing organization by leveraging market research about buyers’ needs, and conducting extensive data analyses to uncover and capitalize on opportunities for improvement, such as customer journey mapping to create personalized customer experiences that significantly increased campaign ROI.

In my previous position, I presided over a 18-member team that was tasked with generating multi-touch programs to increase lead generation by double-digits YoY across the Americas to help the sales team identify new business opportunities each year on a multimillion-dollar budget. I placed significant focus on collaborating with sales leadership to drive continuous improvement across segmentation, targeting, messaging, and collateral development.My claims to fame are playing a key role in the company exceeding its pipeline creation target, which enabled a field marketing team expansion from seven to 12 employees, and advancing diversity and inclusion through mentorship of high-potential employees leading to the promotions of four female team members (nine total) into leadership roles.

In this role, I directed the efforts of four team members and held responsibility for developing GTM strategies aimed at improving lead generation and nurturing efforts on a $250K annual budget.During my tenure, we achieved 105%+ of each annual goal by contributing to production of triple-digit YoY pipeline and revenue growth, which resulted in a team expansion from two to four employees. I am also credited with guiding the planning and execution of a three-month, 24-city event tour that boosted brand reputation and awareness, and significantly increased new business opportunity creation.

My second position with OpenText involved launching digital, social media, content, virtual event, and public relations campaigns on a six-figure yearly budget that targeted local, state, and federal agencies to boost annual pipeline and sales growth. I was immediately successful and went on to average 200%+ of my production targets by aligning GTM strategies with government agency purchasing cycles.

OpenText Enterprise Information Management (EIM) technologies and business solutions allow organizations to take full advantage of enterprise information to gain better business insight, capitalize on opportunities to positively impact the business, improve process velocity, reduce risks related to information governance, and protect sensitive information and intellectual property from internal leaks and external threats. With growing volumes and a host of formats to manage and leverage, organizations need to bring structure to the unstructured. By doing so, they will be unleashing the power of information to drive faster decision making, improved agility, strong security policies, and an increased ability to both exploit the opportunities and control the risks of enterprise information.OpenText provides solutions across the entire range of core EIM capabilities – sophisticated, secure, high-value, and cost-effective – onsite, via mobile devices, private cloud, or in the cloud.

Specializing in providing analytical solutions for the analytical and technical needs of existing and prospectiveGovernment customers in both the water/wastewater and environmental consulting industries. Responsibilities included account development, account maintenance, and training while meeting and exceeding growth targets. Constant contact with Government of all levels on a daily basis (all levels from municipal to federal). Thorough understanding of Government Regulation is a key necessity in this role as well as completion of responses to Public and Private RFP, RFQ and RFT’s. I have consistently met or exceeded financial targets for my territory. Travel is a key requirement 80% of the time.

Responsibilities include overseeing all Marketing/Advertising initiatives, market research, creation, implementationand continued maintenance of all pricing schedules, SOQ’s and any other sales tools, ensuring corporate compliance, as well as other marketing/advertising duties (website maintenance, business opportunity research,etc.). Extensive knowledge and use of Quark, Microsoft Office, Internet, Adobe Illustrator and other relevant software.

During my time with Maxxam Analytics I moved through many departments on a promotional scale. Duties includedchemical identification and elimination studies on drugs and their metabolites used in the horse racing industry. Met with governing bodies to discuss technical reports prepared for the CPMA. Knowledge of GLP and QA/QC as well as use of SPE, DLE, HPLC, LC/MS, GC/MS, GC/NPD, and TLC. Data management and statistical analysis was a key requirement in these positions as well as bench level laboratory techniques.