BiographyAs a Brand and Marketing Strategist, I have partnered with executives in a range of companies to significantly grow brand recognition and profits by building authentic connections between the brand and consumers. I have spent over a decade working in PR and marketing and I believe what moves consumers and builds successful brands is not short term marketing and PR initiatives. It is how a brand tells their story to their unique audience. In addition to my extensive PR and Marketing experience, I have managed all aspects of an agency from operations, to new business development. At Mediaplacement Entertainment, I increased company profitability by 200 percent by adding new retainer clients, creating new events that generated income through sponsorships, and increasing programs for existing clients.Throughout my career, I have created and led the development of some of the industry’s most innovative global and domestic brand marketing strategies focusing on increasing brand recognition, consumer engagement, market share, and competitive advantage for clients, including Diageo, Luxottica, L’Oréal Paris, Sephora. I have landed coverage in print, digital and social media outlets including The Ellen DeGeneres Show, Jimmy Kimmel Live, The Today Show, Telemundo, People Magazine, US Weekly, Variety and Huffington Post. PANDORA Jewelry was a particular successful campaign. Our objective was to create a 360 marketing strategy that included but not limited to, sponsoring premieres, social media campaign, PR targeting both print and digital coverage and advertising. We creating comprehensive studio partnerships with films starring Jennifer Aniston, Bradley Cooper and Amy Adams, and Leonardo DiCaprio. We also created partnerships with celebrities as brand ambassadors that focused on tapping into the authentic connection consumers have with the brand by seeing their favorite talent affiliated with the brand they love. The campaign garnered over One Billion media impressions and increased PANDORA Jewelry brand awareness, consumer engagement and sales.