Nancy P.

Nancy P. Email and Phone Number

Passion for the Patient Experience | Director, Consumer Marketing| Insight and Data Driven @ Merck
Nancy P.'s Location
Bridgewater, New Jersey, United States, United States
Nancy P.'s Contact Details
About Nancy P.

Global Pharmaceutical Director known for innovating integrated marketing strategies, customer experience (CX) design methodologies, and franchise growth initiatives in the pharmaceutical industry. Proven strengths in growing brand equity, building collaborative and patient-centric working environments, and providing therapeutic expertise in Immunology, Oncology/Hematology, and Cardiology.• Customer Experience: Regularly leads development of customer experience strategy and brand launches. Most recently, this includes the CX framework and content strategy for a first-in-market DTx that enhances patient engagement and adherence, addresses health equity gaps, and improves quality of life.• Engagement Strategy: Develops and executes a unique personalized education experience that addresses informational/emotional needs in the patient journey. Leverages health literacy and CRM best practices to improve comprehension/retention of disease education and care plan.• Stakeholder/Brand Management: Guides complex marketing strategies, insights, platforms, technology, and creativity, to build stakeholder engagement and value, including trailblazing customer experience strategies that drive brand growth.

Nancy P.'s Current Company Details
Merck

Merck

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Passion for the Patient Experience | Director, Consumer Marketing| Insight and Data Driven
Website:
merck.es
Employees:
158
Nancy P. Work Experience Details
  • Merck
    Director, Consumer Marketing
    Merck Nov 2022 - Present
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  • Bristol Myers Squibb
    Director, Digital Health And Customer Experience
    Bristol Myers Squibb Jul 2016 - Nov 2022
    Lawrence Township, Nj, Us
    Strategic lead for developing CX and content capabilities and operating model that maximizes value for the organization and positions BMS as a leader in digital health.
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  • Celgene
    Director - Global Einnovation For Celgene, A Bristol Myers Squibb Company
    Celgene Oct 2013 - Aug 2016
    Summit, New Jersey, Us
    Spearheaded the global eInnovation vision and strategy for the hematology and oncology franchise business.
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  • Sanofi
    Associate Director, Aubagio @ Genzyme (A Sanofi Company)
    Sanofi Oct 2011 - Oct 2013
    Paris, France, Fr
    Strategic Lead for Aubagio consumer marketing, new product launch, and rollout of customer activation, acquisition, loyalty, and retention programs.
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  • Sanofi
    Sr. Product Manager, Multaq Consumer And Advocacy Marketing
    Sanofi Mar 2010 - Sep 2011
    Paris, France, Fr
    Brand lead for integrated patient marketing strategies and tactics. Managed a multi-million-dollar budget, multiple agency partners, and advocacy initiatives. Sanofi Digital Task Force Lead and Innovation Champion.
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  • Sanofi
    Product Manager, Consumer Marketing Ambien Cr
    Sanofi Sep 2008 - Mar 2010
    Paris, France, Fr
    Led integrated patient marketing strategies, managed consumer budget, consumer agencies, and PR activities.
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  • Roche Pharmaceuticals
    Integrated Promotional Manager- Oncology
    Roche Pharmaceuticals 2005 - 2008
    Switzerland 🇨🇭 , Ch
    Led the integrated marketing strategies/tactics and execution with Xeloda in metastatic breast, colorectal and adjuvant colon cancer.
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Nancy P. Skills

Product Launch Integrated Marketing Marketing Strategy Marketing Product Management Oncology Crm Cross Functional Team Leadership Marketing Communications Hospital Sales Digital Marketing Product Marketing Strategic Planning Market Analysis Digital Media Social Media Marketing Digital Communication Strategy Project Management Innovation Consumer Marketing Patient Education Patient Advocacy Performance Metrics Team Leadership Global Marketing

Nancy P. Education Details

  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Marketing

Frequently Asked Questions about Nancy P.

What company does Nancy P. work for?

Nancy P. works for Merck

What is Nancy P.'s role at the current company?

Nancy P.'s current role is Passion for the Patient Experience | Director, Consumer Marketing| Insight and Data Driven.

What is Nancy P.'s email address?

Nancy P.'s email address is np****@****ene.com

What schools did Nancy P. attend?

Nancy P. attended Fairleigh Dickinson University.

What skills is Nancy P. known for?

Nancy P. has skills like Product Launch, Integrated Marketing, Marketing Strategy, Marketing, Product Management, Oncology, Crm, Cross Functional Team Leadership, Marketing Communications, Hospital Sales, Digital Marketing, Product Marketing.

Who are Nancy P.'s colleagues?

Nancy P.'s colleagues are Rusty Clark, Juan Marchese, Excalibvr Merlin, Vicente Luna Magraner, Tommy Graham, José Augusto Valente, Cynthia Bartow.

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