• Conceptualize, write and edit family caregiving, beauty, style and groomingcontent for the AARP web site• Develop story ideas, coordinate content with freelance writers

Led the team responsible for executing branded client campaigns, generating $24 million in incremental revenue over a 2-year period. Worked directly with USAT editor-in chief, newsroom editors, sales staff and Client Solutions on custom sponsored series for clients, including Wells Fargo and Farmers Insurance.• Developed sponsored series and offline events for advertiser, Wells Fargo. Worked with U.S. State Senators and Gannett newspaper network on planning, scripting and executing a multi-platform series that culminated with thought-leader forums and live-streaming events in 9 key markets across the country. Wells Fargo renewed the series for 2016, increasing their YOY spend • Conceptualized, developed and executed custom editorial packages to meet advertiser needs and increase engagement for top clients such as Fidelity, Dell, Exxon and T-Mobile; created cross-departmental editorial calendar to drive more sales opportunities; generated incremental ad buys for gift guides and seasonal content.• Created and executed USA TODAY’s signature series, Small Business Innovator of the Year; member of leadership team that selected the winner

Senior editor of USA TODAY’s national news and entertainment magazine distributed in more than 700 newspapers with 48 million weekly readers. Interviewed A-list celebrities and personalities including First Lady Michelle Obama, and Emmy-nominated actress Connie Britton ; wrote cover stories; conceptualized and edited weekly food/recipe and lifestyle tips columns.

Editor of Your Life vertical featuring consumer-driven health and lifestyle content.

Developed strategic direction and oversaw content creation for special projects on washingtonpost.com, managing the 17 sections that comprise Lifestyle and Entertainment. Received multiple industry awards for category excellence. • Conceptualized, edited and produced multi-platform lifestyle feature packages for sales; annual revenue hit $1 million• Managed a team of 6 producers and bloggers; edited Celebritology, WP’s top pop culture blog read by 1 million unique visitors/month• Editorial lead on Agile development team for key product launches including the complete redesign of entertainment planner, Going Out Guide • Led cross-departmental teams for major projects including design, development, multimedia and sales• Collaborated with Business Development to identify and implement deals

Managed a team of web producers and bloggers. Developed features to support sales initiatives.

Managed a team of web producers and bloggers that developed original and supplemental digital content for the Washington Post.

Oversaw content creation/special packages for Jobs, Cars and Real Estate sections for washingtonpost.com.

Developed overall voice and vision for AOL Women’s Channel, the second highest trafficked site dedicated to women on the Internet, at that time.• Grew traffic 300% to 30 million pageviews/month through development and execution of a channel strategy including increasing content and ad inventory and creating real-time features • Managed partner relationships with top sites including Oprah.com, InStyle.com, iVillage.com, The Knot and Meredith Interactive. Provided editorial guidance that helped partners increase traffic to sites and surpass business goals• Developed advertising strategy for the channel in partnership with business strategy and sales team, resulting in a sell-through that topped 90%• Created in-house marketing campaign to promote brand awareness. Conducted surveys and instigated focus groups to improve effectiveness of channel messaging

Conceptualized, developed and produced the Daytime division of a start-up Web site. Directed graphic artists on layout and design, selected images and wrote/edited all features of actors and directors

Wrote and researched feature articles and profiles of actors, writers and directors for top weekly entertainment magazine.