Led SC Johnson Global

Lead Jack Daniel's annual national program planning, including activations and partnerships across entire product portfolio All things Walmart; bring to life what it means for the largest retailer in the US to help people "Live Better"Managed Kimberly Clark global strategy. Strategist behind Cottonelle's category breaking and award winning work "Downtherecare"Proficient and nerdy in behavioral economics, neuroscience and psychology to uncover consumer insights and translate findings into story formatted strategies for client understandingLead and win new business pitches with passion, vigor and appreciated madnessExperience in: brand development and planning, brand and product launch, product innovation, content creation across channels, closely working with production on efficiencies and talent selection

Managed strategy for Cox Communications and partnership accounts such as HBO by developing insight driven creative briefs across media including 17 TV commercials annually, social platforms, print and radio

CLIENTS: NestléLead planner for 7 accounts within the Nestlé portfolio involving creating and delivering creative briefs and strategic output focused on the shopper journey from pre-store, in-store and post-store engagement including social and influencer platformsKey partner of client’s innovation team in developing strategic recommendations during exploration of new product development ACHIEVEMENTS Nominated to the Effie Review Committee to review and advise teams on written content of award submissions

CLIENTS: GSK MENA, Ferrero Rocher MENA Developed strategic communication platforms across extensive portfolios including brand re-positioning, product launches and comprehensive proposals for multi-channel communicationProposed portfolio strategies to meet client’s objectives in light of competitive analysis and forecast as well as consumer trendsAppointed lead planner to manage initiative briefs across 5 Grey MENA offices

CLIENTS: Philip Morris, DIAGEO, P&G (MENA)Conducted in-depth 2 year research and trends analysis of 7 countries affected by the Arab Spring to understand the effects on consumer behaviorEngineered consumer research in Saudi to deliver a 5 year forecasted strategy Adapted 5 global parent brands across 8 global markets including re-positioning, communication strategy, consumer engagement platforms, new product launches and comprehensive brand ambassador programsACHIEVEMENTS Leo Intel Finalist Star awarded in 2011 for best MENA planning tools submissions2 Effie Awards P&G’s Breast Cancer campaign in 2013Philip Morris Award of Excellence Awarded for excellence in Project Management for Saudi Arabia consumer research initiative

CLIENTS: NIVEA Managed the NIVEA online/digital account including managing the Middle East website, microsites, social channels, campaign conception, consumer analysis, project planning and post analysis reportsComposed estimates and project timelines, customized project proposals while overseeing project deliverables Delivered innovative copywriting and thorough proofreading across digital channels including microsites, newsletters and banners ACHIEVEMENTS2 Effie Awards NIVEA Angelstar

- Executed quarterly journal for a readership of 10,000 including determining themes and page layout, researching and commissioning article topics, conducting interviews and obtaining necessary imagery- Created monthly expense reports for the sales team and wrote press releases to various publications on a weekly basis- Organized and supervised design industry events such as training courses, symposiums and workshops by securing potential speakers and recruiting attendees- Surpassed sales target in recruiting design agencies to become members of the DBA through intensive research and by approaching potential agencies - Fostered communication between DBA members (400 UK design agencies) and the DBA by gathering relevant information and presenting principal issues through a bi-weekly online newsletter, emails, web posts and streamed videos on the website

- Produced innovative copy for campaigns across multiple media including website, email, direct mailing, catalog and print- Developed new editorial direction for company website improving branding consistency - Increased the website's relevancy and traffic by applying SEO practices to editorial and structural components of the site- Contributed in all stages of project production including initial client interaction, collaboration with art directors and revisions for final work- Engaged in brainstorming sessions for product development across multiple business lines

- Planned and led promotional events with university and student organizations including seminars, workshops and cultural festivities- Authored contracts between student groups and Princeton Review designed to boost enrollments and brand recognition through sponsorships of on-campus events- Created copy for advertisements in campus publications and displays at student events- Pitched partnership proposals to university administrators and local businesses- Presented strategy sessions at student meetings and graduate fairs that highlighted the company's product offerings- Recognized as marketing coordinator with the highest enrollments for a given semester