-Managing all the Marketing Retail Operations of Samsung Consumer Electronics business across Independent and Organized retail chains in the Saudi Market-Acting as a lead point of contact between Samsung KSA and One-to-One Marketing, gathering requests and ensuring implementation -Handling all marketing activities across channels: Product Guideline, POS material orders, displayed Island/Wall stands, POS material guideline; ensuring all marketing material deployment is in line with… Show more -Managing all the Marketing Retail Operations of Samsung Consumer Electronics business across Independent and Organized retail chains in the Saudi Market-Acting as a lead point of contact between Samsung KSA and One-to-One Marketing, gathering requests and ensuring implementation -Handling all marketing activities across channels: Product Guideline, POS material orders, displayed Island/Wall stands, POS material guideline; ensuring all marketing material deployment is in line with Samsung HQ guidelines-Conducting market visits to check the overall market status, and reporting accordingly Handling/leading all new product launches, promotions, mega sales, trade team allocation, trade briefing, and market implementation-Monitoring the impact of latest marketing campaigns by channel, and reporting to Samsung, ensuring a maximum return on investments-Maintaining strong relationships with OR and IR channels to ensure full flexibility when it comes to display approvals, VOC, and data collection-Managing a team of data entries across KSA, guiding them into turning raw data into trends/readings -Preparing a Retail Marketing report on a weekly basis, covering market sales trends, shelf-share, promotions, marketing activities and presenting it to Samsung top management on a weekly basis-Constantly staying up to date on the electronics industry and business activities (on ground and online) to suggest more personalized solutions for improving market and sales Show less

-Creating the yearly marketing budget with the Managing Director-Preparing the yearly marketing calendar with the Commercial Team to plan out yearly events-Working alongside the advertising agency on the interior and exterior branding of SPAR retail stores-Being the lead point of contact with agencies (Advertising, Media, Digital), coordinating with them on implementing marketing and advertising campaigns based on the marketing strategy

-Managing a whole range of accounts locally and regionally-Acting as a lead point of contact between client and agency, answering queries in an effective timely manner-Setting digital strategies for our clients (website, social media, applications), considering their specific requirements-Briefing the creative team on client expectations, and following up with the execution-Presenting to the client, alongside the Business Development Manager the social media campaign strategies… Show more -Managing a whole range of accounts locally and regionally-Acting as a lead point of contact between client and agency, answering queries in an effective timely manner-Setting digital strategies for our clients (website, social media, applications), considering their specific requirements-Briefing the creative team on client expectations, and following up with the execution-Presenting to the client, alongside the Business Development Manager the social media campaign strategies and adding any of their additional requests-Analyzing digital campaigns success for future enhancement-Staying up-to-date with the latest digital technology trends Key Clients: United Biscuits, Bledina, Unilever Show less