Positioned all new talent development programs and resources as solutions for our members’ leadership journey. Engaged a cross functional team to deliver 85% of the organization’s annual revenue, which included 4 revenue streams: corporate contributions, national conferences, learning programs, and membership. Led a Team of 3 direct reports to secure new business, engage 100+ corporate partners via custom plans, and simplified billing by including budgeted learning activities.• Grew 2019 revenue by 7% to $7.1 million. • Partnered with HR teams to grow learning program revenue to $1.1M, an 80% increase, by positioning NEW as the “go to” resource with solutions for all career stages. • Partnered with Maia Marketing on a membership study and grew revenue by $75k or 36%.• Ended Q1 with new partners and trade-ups generating close to $250k in new business in 2020.

Collaborated across groups to define future value drivers and grow brand relevance with our constituents. Developed NEW’s operating plan to grow revenue through brand building programs and resources that brought our mission to life. Worked closely with NEW’s CEO/President, the NEW Board, and staff to develop plan inputs fueled by insights from key strategic projects. Built and maintained close relationships with industry leaders and associations, while serving over 100+ corporate partners and their members. • Drove 3 partner revenue stream from $3.5M to $6.6M or 89% from 2012-2018.• Led a communication and partner team of 5 leaders that executed with excellence.• Maximized our marketing spend to engage 65,000 with our social media and custom content and created bartered trade partnerships to fully fund our media plan, reaching over 523,000 industry associates.• Led several project teams to support our 2020 Strategic Plan to identify future needs, gaps, and opportunities, as well as resources needed to drive growth and impact. Worked with Blue Chip to conduct a brand equity study, that anchored our first vision statement, revised mission statement, and NEW logo. Conducted an external revenue streams study to identify new ways to drive growth, resulting in more learning programs, tiered membership pricing, and new sponsorship packages. Partnered with Deloitte to strengthen our Value Proposition. Identified the need to support women through pivot points, engaged new targets, C-level executives and men and added more core value to memberships. • Selected by Target Corporation to attend NEW Revenue Strategies Conference at Georgetown University and confirmed Memberships as a powerful potential revenue driver.• Created 6-month Orientation Plan for the new President and CEO of NEW.

Built relationships and plans with industry leaders to develop talent and perspectives to drive growth. Responsible for securing new corporate partners and retention of current partners. Developed plans to engage their employees with our programs and resources to build skills and their career plans.• Through solution-based selling, grew from 35 to 84 NEW Partners and more than doubled Corporate Partner contributions from $1.0M to $2.2M during this 5-year period. Achieved a 95% retention rate. Guided the work of 7 regional groups of volunteers, who developed local learning and networking programs, and doubled our regional footprint to 15 groups based on market demand.

As Director of Category Growth, I developed category plans across the Soup, Sauces and Beverage businesses to drive top and bottom line results. I worked with consultants like TPG and Edgewood to redefined our category's to maintain their relevance with our consumers, retailers and their shoppers. One major initiative repositioned soup a $4 billion dollar business as part of a larger simple meal category.($12 Billion category)I spent 7 years in marketing and 10 in sales working across 5 categories and all customer channels developing strategic plans to deliver results.

Involved in the management of two brands Bag N Season and Cake Mate.