Event Marketing lead responsible for developing, managing, and executing event marketing plans for PMI training, virtual events, and PMI Global Summit, to meet goals for event revenue, enablement targets and to drive attendee registration; Spearheaded development of email marketing and tactical plans, provide email content and copy for targeted and geo-targeted email campaigns; Managed Jira requests for all promotional email campaigns for Martech processing.

• Developed a comprehensive Global Event Strategy for Juniper Enterprise organization. Documented critical planning and execution procedures, highlighting best practices that incorporated key checkpoints to mitigate risk, promote consistency and drive business impact across the global marketing organization. • Served as principal Program Manager for prestigious, multi-million-dollar Global Partner sponsorship with the Aston Martin Formula 1 Team; Oversaw allocation of exclusive sponsorship assets, ticket distribution for VIP experiences and hospitality for key customers and prospects for 23 Global Formula 1 race events.• Event Lead for key Enterprise industry events for 2021 and 2022. Executed innovative strategies that promoted Juniper Networks solutions, enhanced brand eminence and generated leads; Teamed with key stakeholders to ensure events accomplish shared goals of building and accelerating pipeline, expanding existing customer base and building a community of Juniper advocates.

• Planned and executed 20+ events in 2020 (virtual and face-to-face); created event strategy to achieve thoughtful, impactful, attendee experiences to stimulated post event engagement; focused on leveraging proprietary events to drive pipeline and move prospects through sales cycle.• Spearheaded development of messaging and narrative, designed booth "look & feel" and visual approach; expanded booth traffic by 12% utilizing tactics to boost interest and drive attendees; leveraged social media to involve attendees and promote on-site activities.• Applied project management expertise via Agile Methodology; Led 8 key planning work streams, implemented weekly cadence calls and a robust communications plan; partnered with diamond team members and project stakeholders to verify alignment of branding and key messaging.• Analyzed response lead management plan by continually testing new method, resulting in boosting lead generation and attained a 17% higher conversion rate; applied analytics and insights to better understand attendee interests to improve engagement and optimization for future events.• Maximized event budget to achieve 100% ROI; tracked event results, conducted post-event evaluation and analysis to deliver post event reports with data-driven analysis including goal attainment and recommendations for future event improvements and best practices.

• Planned and executed 10+ major conferences and tradeshows; built innovative booth experiences featuring hands-on activations including a personalized photobooth, influencer book signings and massage chairs; developed a Twitter contest to promote social media engagement and improve booth traffic.• Established a rolling 12-month event marketing strategy to aligns with product campaigns, key programs, and business objectives; drove call-for-paper/speaker submissions to furnish thought leadership opportunities; leveraged tailored micro events to align with gaps and opportunities.• Led weekly cadence calls with key stakeholders; devise timelines, detailed project plans, and thoughtfully planned workstreams; escalated risks and challenges appropriately to guarantee event is delivered on time and on or under budget.•Created detailed Event Resource Kit to streamline planning and execution for small geo events; featured "One stop shop" comprised of 3 core event components including customizable templates to drive attendance, promote event, nurture attendee/post-event follow-up and provide customer facing content.

• Coordinated development and execution of Information Governance marketing campaigns and marketing tactics for all major growth markets worldwide; ensured relevance and quality across product portfolio; organized monthly webcasts handling logistics, speaker selection and coordination.• Interfaced with marketing managers and sales leaders worldwide to expand pipeline development through awareness and understanding of product portfolio and positioning; contributed content to sales enablement materials and acted as marketing enablement advocate for IBM team in Spain.• Oversaw development and delivery of high-impact assets and curated content; leveraged content management system to organize all marketing materials; worked with external agency to transcribe and translate marketing materials into 6 foreign languages for distribution to worldwide team.• Managed $5.1M project retainer for external content marketing agency for 8 business segments; Led regular cadence calls with agency to complete new project briefs, convey updates/changes, review status and deadlines; Produced 100% of projects on time and within or under budget.

• Acted as team lead for IBM Global Conferences and customer advisory board programs; Collaborated across 2 major business segments to select innovative session content, identify dynamic speakers and customer use cases; ensure timely preparation of content and alignment to overarching messaging.• Enhanced development of product showcase to feature 100+ customized demos and high-profile customer use cases to demonstrate business value and ROI; collaborated with sales team to provide customized demos to increase sales/cross-sell/up-sell; demonstrated execution excellence.• Managed $3.5 M business segment budget planning and execution via IBM core budget/financial processes in order to better utilize resources, increase productivity and reduce costs.• Launched IBM Client Champions program; assisted in planning and development of newly established program featuring an on-line client community to evangelized IBM products and solutions; Managed membership process/registration and provided technical support and maintenance.