Nancy Lemer Email & Phone Number

Marietta, Ga, Us

Greater Atlanta Area

Greater Atlanta Area

Media Investment Supervisor/Client Captain (2018-2019)Based on success as a traditional media buyer, gained additional responsibility to serve as the liaison between the broadcast investors and media strategists for the Checkers and Rally’s and MedExpress Urgent Care accounts. Created and compiled cost per points for upcoming buys, summarized all buys, reconciled billing discrepancies and communicated all markets’ quarterly posts along with yearlong post tracking. Negotiated 20+ markets for Checkers, Johnsonville, MedExpress Urgent Care, MGM Resorts, Navy Federal Credit Union, Save A Lot Supermarkets, Shoe Carnival and Synovus Bank.• Through collaborative efforts with other broadcast investors, saved Johnsonville 10% in advertising spend, which created an opportunity to purchase more TRPs. • Acknowledged throughout the agency and industry as a fair but tough negotiator.

Greater Atlanta Area

Negotiated traditional media buys and 10-15% added value in 20+ markets. Worked with such key accounts as Floor & Decor, Georgia Power, Havertys Furniture, Krystal, Papa John’s Pizza, Time Warner Cable and Wendy’s.• As a strong mentor, continually trained junior broadcast staff on buying technologies and negotiating best practices to enhance team performance and productivity.• Negotiated client and station-produced health vignettes for MedExpress that achieved 100+ on-air units.• Continually exceeded Floor & Decor’s added value goals, in spite of budget limitations, by negotiating extra remotes and market lifestyle in 10+ markets as well as television 4-minute segments.• Leveraged professional relationships with Comcast to participate in their inaugural research of audience intelligence and to gain free market psychographics for Navy Federal Credit Union, which enabled Fitzco to make more informed and targeted buys.• Partnered with a sales rep at Comcast Atlanta to reach a client’s TRP goals, exceed added value bonus spots and enhance the schedule with VOD.

Greater Atlanta Area

Negotiated traditional media and 10% added value in multiple markets for such clients as Pizza Hut, Papa John’s Pizza, Church’s Chicken, Midas, Honey Baked Ham Company, Copper Mountain Resort and Georgia Lottery Corporation. Trained and oversaw media assistant buyers and junior buyers. • Optimized the Georgia Lottery Corporation’s advertising spend and added exposure to new games that were under-funded.• Instrumental in driving traffic to Pizza Hut restaurants by collaborating with Account Service and top television stations in each active market to create a unique added value opportunity for the client.

Greater Atlanta Area