Marketing, retail Marketing, trade Marketing, CRM, SCRM, online & offline eventsAsst. Marketing Manager – Jimmy ChooCapriJul 2019- presentTrade marketing & CRMo A&P S&D Budget controlo Events: exhibition, in store eventso CRM & SCRM projecto GWP managementEvents:o Planning and executing in-store events/ various promotions over 40 events yearly (SS and AW)o Propose and plan marketing activities according to local festivities, and… Show more Marketing, retail Marketing, trade Marketing, CRM, SCRM, online & offline eventsAsst. Marketing Manager – Jimmy ChooCapriJul 2019- presentTrade marketing & CRMo A&P S&D Budget controlo Events: exhibition, in store eventso CRM & SCRM projecto GWP managementEvents:o Planning and executing in-store events/ various promotions over 40 events yearly (SS and AW)o Propose and plan marketing activities according to local festivities, and each cities’ unique preference.o Build a close relationship with various landlords (DOS & Outlet), identify possible opportunities (advertising, social media communications, pop up event space, etc.) to further promote the brand. o Identify third parties to recruit clients of different profiles (i.e. Shopping mall loyalty program, wedding agencies, private clubs, banks, etc…) CRM: o Develop and launch the CRM Program: offline and online (*stafftoolkit for SCRM, one on one communication between SA and client)o Data maintain and report analysis- CRM KPI monitoring and facilitatingo Client loyalty project, treatment, rewards and VIP privilegeo Work closely with RO, training team to make use of the new SCRM WeChat Mini Program to improve our 3 CRM goals (New Database, Data Capture & Repeat customer rate), implement new CRM initiatives & provide training to store staffso Enhance China’s CRM loyalty program (Birthday campaign, year-end gifting program), increase customer repeat purchase rateo Work along with marketing campaign calendar to launch SCRM activities, full fill the needs from retail and e-commerce to improve the clients’ experienceo Target store VIPs to design suitable event formato Gifting: year-end rewards to VIC, seasonal greeting- MAF, Xmas, CNY…o Reports: monthly key KPI analysis and ranking, event result review… Show less

Trade MarketingA&P Budget ControlEvents: Exhibition, roadshow, BTQ eventsVM: Roadshow and eventsCRM & Wechat Elite ProgramPLV ManagementA&P S&D Budget control− yearly budget planning− by project budget spending control− ROI monthly result analysis− Half year best estimation Brand Events:− Agency proposal pitching and bidding− Event concept and design including the technic drawing and sample selection− Preparation and coordination… Show more Trade MarketingA&P Budget ControlEvents: Exhibition, roadshow, BTQ eventsVM: Roadshow and eventsCRM & Wechat Elite ProgramPLV ManagementA&P S&D Budget control− yearly budget planning− by project budget spending control− ROI monthly result analysis− Half year best estimation Brand Events:− Agency proposal pitching and bidding− Event concept and design including the technic drawing and sample selection− Preparation and coordination with agency for every roadshow event− Budget and cost controlling and PO management− Manage VM, roadshow booth set upBeijing International Film Festive Gala Dinner (Apr 2013，2014， 2015，2016)250 pax Gala Dinner in the Great wall, Taimiao, Diaoyutai and Aman HotelExhibition and Roadshow:Cover 20 cities mall roadshow event Aug to Dec 2014 IWC Historical watches and legend exhibition July to Dec 2015 IWC PTG 75 anniversary exhibition June 2016 ~ IWC PILOT 85 anniversary exhibitionBTQ EventsJuly 2014New product launch novelty event and cocktail partyAug 2014F1 racer Nico Rosberg @ IWC West Nanjing road BTQ cocktail event and media group interviewApr 2015VIP guests watchmaking master class @ Beijing PVGJun 2015VIP guests watchmaking master class @ Kunming Bank of CommunicationsAug 2015VIP guests watchmaking master class @ Beijing ICBCJul 2016Brand embassador BTQ event and VIP banquetBrand Co-operation eventsAug 2014HSBC young president project IWC watch aesthetic cocaktail partySep 2014 Maserati 100 anniversary master class eventDec 2014BMW Kunming master class eventJan 2015Benz Beijing eventCRM and Wechat Elite Program− Improve the Elite program wechat function and execution:− BTQ events VIP guest database research and selectionGWP- PLV management− BTQ price fighting gift annual plan (budget and gift sourcing and purchase)− Manage corporate gift logistic, stock, distribution to the BTQ (60 BTQs)− Monthly report on BTQ and warehouse stock-NSI system − Analysis on the GWP ROI Show less

Business trip and meeting preparationT&E budget plan and controlMonthly meeting report consolidationContract filingCompany outing (85 pax Taiwan, Okinawa, Fukuoka)X’mas party and annual dinnerOffice move Oversea management local trip arrangement

Motivate and support the wholesaler, KA & contract outlets to delivery and achieve the sales target. 1. Promotion/ Activity plan & execution2. Wholesaler Motivating: 3. China market performance monthly review4. A&P budget control: precise input and cost turn-over analysis5. POSM management6. BOLS brand key information expressing on web site 7. Smooth communication with:a) Internal: sales, finance, logistics & merchandising teamb) External:… Show more Motivate and support the wholesaler, KA & contract outlets to delivery and achieve the sales target. 1. Promotion/ Activity plan & execution2. Wholesaler Motivating: 3. China market performance monthly review4. A&P budget control: precise input and cost turn-over analysis5. POSM management6. BOLS brand key information expressing on web site 7. Smooth communication with:a) Internal: sales, finance, logistics & merchandising teamb) External: Wholesaler, agency and consumer8. Outlet event and Bartender Project: Show less

Provide professional administrative support to National Sales Director and HQ Management teams. - Responsibilities include: Secretarial support such as typing, presentation (PPT) development, spreadsheets and tracking, travel and meeting arrangements, announcement and email draft, T & E input and tracking, ad hoc project work.- T1 & T2 Wholesaler meetings organising

Responsible for Office Administration. - Arrange GM's business trip, social activities, meeting preparation - Prepare documents, reports and correspondence - Handle expense remittance and Emails- Responsible for GM's personal affairs