Nancy Lu Email & Phone Number

• Responsible for client relationship management, client data analysis, event and communication strategies.• Conducted analysis of client data and performance, delivering strategic insights to company executives.• Organized FW24 Presentation offsite event, including press event and client vernissage, attracting 40 media and 200 guests to preview the latest collection.• Executed Father’s Day in-store event, enhancing the OTO experience, achieving 166% of the sales target.• Managed FW24 Men’s task campaign, outreaching 2,200 clients, reaching targeted 1.5% conversion rate.• Developed client retention strategy, contributing to an 8% YTD increase in top 2 retained clients vs LY.• Designed a VIG elevation plan, successfully recruiting 58 new VIG clients within two months.• Coordinated an e-card and MMS communication plan, boosting open rates by +18.8% and click rates by +0.2pp vs LY.

• Managed SENKA's product portfolio including 40+ SKUs, formed brand strategies, and headed 7 new launches of 20+ products, surpassing gross sales by 4% YoY.• Led SENKA Perfect Whip renewal, ranked #1 in the market, determined new brand proposition, driving 11% of sales incremental vs pre-launch.• Spearheaded amino cleanser campaign to expand the gentle cleanse market and transform brand identity, exceeding the target by 50%.• Marketed UNO's new premium product line and collaborated with GQ Suit Walk offline event, approaching over 1,000 high-value audiences.• Revamped MUR pricing and promotion strategy through performance analysis, identifying the attribution of consumers which enhanced a 35% sales increase YoY. • Executed in-store POSM design and product listing to maximize brand exposure.

• Owned Labo Labo Costco relaunch campaign and integrated retail resources that doubled sales vs LY.• Developed consumer insights through the quarter social listening report to provide strategic advice to 7 brands.• Managed social media content and implemented word of mouth plans on 10+ media platforms to maximize social buzz.• Co-worked with partners to support e-commerce campaign resource allocation and visual design updates to enhance communication efficiency.

台灣 台北

• Assisted product managers with marketing plans which showed multitasking and communication skills.• Implemented market research and 4 sessions of focus group interviews to support Cashback Plus revamp product design.• Organized premium card launch media event, and cooperated with the PR department, resulting in 9 news reports.• Managed PremierMiles cross-sale EDM plan to increase credit card portfolio.

Taipei

• Developed branding strategies to win the competitive market for the rapid-growing food delivery company.• Created 5% GMV growth by managing 1 million dollar budget of credit and promotion plan.• Built and maintained mutually-beneficial partnership with Discovery Channel which resulted in acquisition of over 1,400 new customers that exceeded project KPI by 40%.• Owned weekly eDM project to strengthen customer relationships and doubled email open rate.• Managed digital channels and designed communications plans which resulted in 30% increase of Facebook Fan Page followers.• Designed campaigns for new zone launching to boost the order volume in a new market.• Analyzed data on a daily basis by using big data analytics platform Looker to develop consumer insights.

Taipei

• Rotated between three departments: Marketing, Operation, Commercial and propose solutions to complex business challenges.• Solved rider insufficiency problem by conducting in-person interviews with 20 riders to gain insights of rider behaviors and optimize their experience.• Evaluated restaurant performance report and provided suggestions to restaurants in order to raise their revenue on our platform.

Master'S Degree, Global Luxury And Management

Bachelor'S Degree, Business Administration

Activities and Societies: President, Student Association of Business Administration Department • Selected program in Marketing Management.

International Exchange Program

Activities and Societies: Enactus Sussex, Sussex Help the Homeless • 2019 NCCU Outstanding Exchange Students Award • Guest Speaker of 2020.

Business Administration And Innovation Program

• Selected from 1700+ applicants and awarded scholarship for a program on business and case studies. • Visited enterprises in Silicon.